Building to Scale Your Business BN Marketing Creed Building to Scale Your Business SAVE TIME Market to the bottom 80% of your customers without lifting a finger. MAKE MONEY Showcase your competitive advantage and advanced offerings to your most profitable relationships. *80% Automated *15% On-Demand *5% Customized *100% Personalized
Marketing touches sent on your behalf. What is automated? Marketing touches sent on your behalf. EMAIL MARKETING CAMPAIGNS Good to Go E-Blasts | 2x per month Boundless Promo Community News | 1x per month GROUPBUY CAMPAIGNS Close-Out Offers powered by BrandForge Cross-Company Group Buys powered by BrandForge
Variable print pieces fulfilled as you need them. What is On-Demand? Variable print pieces fulfilled as you need them. PROGRAMS WITH PURPOSE Sales and Marketing Kits built to help you move popular end-user programs. We take care of the process and details, your client simply picks the product. DIRECT MAIL CAMPAIGNS Professionally designed promotions. Variably printed with your contact info, photo and client data. Door Openers, Customer Appreciation Programs and more.
Leverage your professional team. What is customized? Leverage your professional team. RFP’S FOR LARGE OPPORTUNITIES Assistance with requirements definitions, content and presentation. PRESENTATION & MATERIALS FOR TOP CLIENTS Strategy, Pitch, Proposal, Presentation assistance for qualified clients and opportunities
Communication & Community COMMUNITY GROUPS NEWS CONTACT INFORMATION http://www.boundlessnetwork.com
BN MARKETING 2008 Theme Q1 GREEN Q2 GOLF/SAFETY Q3 Office/Uniforms Q4 HOLIDAY Monthly Campaigns (G2G) New For 2008 Green Products Recruiting Golf Safety Close Outs Calendars Office Staples Uniforms Tradeshows Holiday Gifts Vertical Programs (Sitelet) Golf/Safety Holiday On Demand Store New for 08 Promo Kit Green Promo Kit Client Appreciation Golf DM Kit Safety DM Kit Prospecting Kit Office Staples DM kit Uniforms DM kit Holiday Concierge Kit Tradeshow DM Kit
Good to Go E-Blast
Good to Go E-Blast
GROUPBUY OPPORTUNITIES
PROGRAMS WITH PURPOSE
ON-DEMAND DIRECT MAIL
Marketing Introduction Kit
BENEFITS OF MARKETING INTRO KIT Informs clients of your move Showcases your new contact information Addresses the benefits of being Boundless for clients Gets clients excited about your new services Primes the pump for meetings
INTRO KIT PROCESS Prepare you client list (A,B,C format) Choose your Marketing Intro Kit look Approve proofs Follow-up with your recipients
A,B,C Format Boundless uses the A,B,C format to help determine the level of importance of your clients to your business. Group A | Will receive product kit, postcard and email Suggested # of A clients : 25 of your top clients, or prospects Group B | Will receive the postcard and the email. Suggested # of B clients : 100 Group C | Will receive only the email. Suggested # of clients: unlimited (great way to prospect)
PREPARING YOUR CLIENT LIST Begin with your client list in Excel format Separate clients into A, B, C groups based on importance to your business (see next slide) Transfer groups to the Variable Data Upload Template Verify that all appropriate fields are complete Send the Variable Data Upload template, along with a headshot (size 150x150, 150 dpi or higher) to missioncontrol@boundlessnetwork.com You will receive a call to verify progress
Variable Data Upload Template Begin by filling out the tab for Group A, then tab for Group B etc. Enter your contact info beneath the green boxes Enter clients complete info in the blue boxes Verify that all fields are complete Send completed list to missioncontrol@boundlessnetwork.com to verify that the format is correct.
CHOOSE YOUR LOOK Building Promotions Kit OR Now Boundless Kit
Proofs You will receive a PDF proof set of your Marketing Intro Kit via email Please respond to the email as requested with APPROVED or NOT APPROVED Please explain any necessary changes to the print coordinator You will be informed when your kits have been shipped If you have any questions, please email missioncontrol@boundlessnetwork.com
FREQUENTLY ASKED QUESTIONS