Digital Storytelling In Action! June 2, 2016 GRAVA Roundtable

On the docket: Part I Resource Review Case Studies Part II Breakout Activities

Why tell digital stories? (And how to tell good ones.) Resource Review Why tell digital stories? (And how to tell good ones.)

Why? 2005 2013

Drive engagement and interaction Images connect with emotions Why? Reach more people Let others do the work Drive engagement and interaction Images connect with emotions

Too hard to source content Costs too much Not my job Why not? Takes too long Don’t have the skills Too hard to source content Costs too much Not my job

It doesn’t have to be that way.

Fast, easy, cheap resources to: Why? Fast, easy, cheap resources to: Record Sound Voice Memo (iOS) or Easy Voice Recorder (Android) Store/Share Files Dropbox or Google Drive Edit Photos Pixlr Graphic Design Canva Mix pics, video clips, music, and text Animoto ($8/mo), WeVideo (free), or YouTube video editor (free)

Why?

Applications for: Why? Recruitment Onboarding and training Recognition Retention Fundraising Documenting impact Program and event marketing

Digital storytelling in action by local nonprofits Case Studies Digital storytelling in action by local nonprofits

What works / What doesn’t? Short? (Rule of thumb: <2 mins) Where do you find your attention wandering? Focused? Is it clear who the video is for and what the desired outcome is? (Does it call to action? Solve a problem? Answer a question?) Genuine? What grabs you as authentic, emotional, or surprising? Any “aha!” or“mission moments”? Interesting? Is there a variety of media (text, video, audio, music, photos), or types of shots (closeups, background, action, posed?)

Case Studies Caritas Call to action Sports Backers Event Recap Comfort Zone Volunteer testimonial James River Association Did you know? Stage Write Partner Recognition

Breakout Activities Now it’s your turn.

Your Challenge Break into 4 teams divvying up elements of the Key Content List to tell a GRAVA story. Audience: Non-members who might be interested attending a meeting but aren’t sure what value GRAVA offers or what the programs look like. Purpose: Recruitment and marketing.

Your Challenge Team 1: Interview Video Team 2: Interview Audio Team 3: B-Roll Video Team 4: Photos Each team will report out to the group on: one thing that worked well one thing that didn’t, and one thing you learned We’ll compile the resulting content into an animoto to share online and at a future meeting!