Media English Advertisements

What are the 3 main types of ads we see in newspapers? Classified Advertisements Display Advertisements Business Directory

Classified Advertisements

Display Advertisements

Business Directory

Today’s Lesson will focus on Display Advertisements.

Why is advertising important? Advertising makes customers aware of what products are available.

Why is advertising important? Advertising helps launch a new product.

Why is advertising important? Advertising helps create more demand for a product.

Why is advertising important? Advertising helps increase sales.

Why is advertising important? Advertising helps educate people.

Before deciding on a product, advertisers need to decide on a TARGET GROUP.

A target group may be a certain group of people or a certain lifestyle.

A certain group of people may include, for example: parents children businesspeople housewives students teenagers athletes women

A certain lifestyle may include, for example: sporty adventurous rich techy scholarly fashionable carefree on-the-go

You will see a list of products. Write each product under the group of people you think would most likely buy it. You can use each item only once.

make-up frying pan toy car 4-color pen briefcase running shoes video game minivan planner stopwatch high heels cleanser dictionary car seat bicycle concert tickets

parents: mini van, car seat children: toy car, bicycle businesspeople: briefcase, planner housewives: frying pan, cleanser

students: 4-color pen, dictionary teenagers: video game, concert tickets athletes: running shoes, stopwatch women: make-up, high heels

You will see a list of products. Write each product under the lifestyle you think would most likely buy it. You can use each item only once.

Gucci jeans iPhone Puma sneakers travel pillow pajamas Mercedes-Benz documentary DVD pajamas Mercedes-Benz rock climbing gear science book world atlas gold watch tent Spring wardrobe Samsung S5 hoodie flip flops

sporty: Puma sneakers, hoodie adventurous: rock climbing gear, tent rich: Mercedes-Benz, gold watch techy: iPhone, Samsung S5

scholarly: documentary DVD, science book fashionable: Gucci jeans, Spring wardrobe carefree: pajamas, flip flops on-the-go: travel pillow, world atlas

You will see some pictures. Write a product you think the person might buy. Write why you think so. You may do this alone or with a friend.

Example: I think he might buy a briefcase because he looks like a businessman.

When making an advertisement, think about: target group graphics brand name characters copy story motivation

Making an Advertisement You will make an ad in groups of two. Think of your target group. Think of what kind of product you’d like to advertise. It cannot be an existing product.

Making an Advertisement Think of a name for your product. Think of what colors, words, or other features you’d like to put in your ad.

FRZR SOX

Making an Advertisement Make your ad on PPT. Email it to me by Monday, November 17. Download the PPT “My Ad Info” and email it together with your ad.