Franchises Intro To Business.

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Presentation transcript:

Franchises Intro To Business

Franchisor a person or company that grants a franchise.

Franchisee a person or company to whom a franchise is granted.

Franchise The right or license granted by a company to an individual or group to market its products or services in a specific territory. It is in the form of a written agreement

Why franchise? Stable brand name Brand Name has a customer base(loyalty) Company gives you training Company has national advertising exposure Feeling of belonging to a national company

Fees Royalty Fees- usually between 3-6% of Sales to cover advertising expenses Initial start-up fee- the more renowned the franchise, the higher the fee Required Net Worth-how much money you have. Franchisees must avoid bankruptcy.

Not a Form of Ownership A franchise is not a form of ownership however… It may be run as a sole proprietorship Partnership, LLC etc. Corporation(multiple locations i.e. Dunkin Donuts located in close proximity.)