Give your Agents a competitive edge with turbosm listings

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Presentation transcript:

Give your Agents a competitive edge with turbosm listings MORE consumers viewing your company’s listings MORE chances to connect with prospective sellers and buyers MORE exposure for your brand Get a competitive edge and more eyes on your listings. Must have realtor.com® ShowcaseSM Listings in order to purchase TurboSM Listings. Subject to availability in your market. Screen shots represent site and mobile applications as of publication date and subject to change without notice.

Exciting NEW Features for Brokers turbosm listings Give your agents an advantage in listing appointments. Boost your agents’ listings into one of the top 3 slots on the search results page of realtor.com®. The search results pages are some of the most highly trafficked pages on realtor.com®. Now your Company’s listings have the chance to get even more exposure and engagement (up to 3x the click-through-rate).* Coming Soon: Exciting NEW Features for Brokers ** Based on Move, Inc. internal research, March 2016. Research compared average click-through-rate (CTR) on all three Turbo℠ Listing positions to average CTR on all non-Turbo℠ Listing positions, on the first page of the realtor.com® Search Results in list-view. Must have realtor.com® Showcase℠ Listings in order to purchase Turbo℠ Listings. Subject to availability in your market. Screen shots represent site and mobile applications as of publication date and subject to change without notice.

HERE IS WHAT BROKERS TELL US…. Agents want to pitch and win more listings presentations Brokers want maximum exposure for select properties Brokers want to recruit and retain quality agents Brokers want to differentiate their brokerage

turbosm listings Boosts listings into one of top 3 slots of the Search Results Page (SRP) on realtor.com® Agents name/photo show on listing in SRP Dark line distinguishes listings from competitors’ Must have realtor.com® Showcase℠ Listings in order to purchase Turbo℠ Listings. Subject to availability in your market. Screen shots represent site and mobile applications as of publication date and subject to change without notice.

What turbosm listings solve for Agents want to pitch and win more listings presentations You want maximum exposure for select properties You want to recruit and retain quality agents You want to differentiate your brokerage Offer sellers visibility not available from other agents Listings in Turbo℠ positions get up to 3x the CTR* Offer Turbo℠ impressions to key agents in each office Your brand and listings show at top of realtor.com® Search Results Pages in your markets * Based on Move, Inc. internal research, March 2016. Research compared average click-through-rate (CTR) on all three Turbo℠ Listing positions to average CTR on all non-Turbo℠ Listing positions, on the first page of the realtor.com® Search Results in list-view. Must have realtor.com® Showcase℠ Listings in order to purchase Turbo℠ Listings. Subject to availability in your market.

*CPMs are subject to change. How are turbo℠ listings sold Customers buy Turbo℠ impressions in ~25K defined “Turbo℠ markets” A customer can buy up to 50% of a market Must be a Showcase℠ Listings customer and have 2 or more listings in the market being purchased Turbo Market (City, State) Las Vegas, NV San Antonio, TX Orlando, FL Chicago, IL Tampa, FL Miami, FL Charlotte, NC Dallas, TX Philadelphia, PA Houston, TX Median List Pricing $203,995 $191,900 $186,500 $265,000 $181,000 $298,062 $205,000 $299,900 $154,900 $243,000 Impressions 2,141,000 2,060,000 2,025,000 1,818,000 1,655,000 1,527,000 1,381,000 1,367,000 1,292,000 1,286,000 CPM* $21.73 $10.13 $11.37 $14.09 $11.50 $17.32 $3.93 $15.33 *CPMs are subject to change.

Broker Early Adopter Program v1.0 available for agent purchase; v2.0 enables broker-level purchase and control panel For v1.0, we’re offering two options for brokers: Co-Marketing to your agents for them to purchase impressions You reserve inventory in your markets until broker product is ready How Co-Marketing will work Provide us a list of agents to whom we should reach out Send communications to your agents to announce program Our Inside Sales Team will contact those agents; or they can call us at 800.497.6081 How the reserve option works You choose markets and quantities of impressions to reserve You place 15% non-refundable deposit We hold impressions until the broker product is ready

*CPMs are subject to change. Top 10 markets Turbo Market (City, State) Las Vegas, NV San Antonio, TX Orlando, FL Chicago, IL Tampa, FL Miami, FL Charlotte, NC Dallas, TX Philadelphia, PA Houston, TX Median List Pricing $203,995 $191,900 $186,500 $265,000 $181,000 $298,062 $205,000 $299,900 $154,900 $243,000 Impressions 2,141,000 2,060,000 2,025,000 1,818,000 1,655,000 1,527,000 1,381,000 1,367,000 1,292,000 1,286,000 CPM* $21.73 $10.13 $11.37 $14.09 $11.50 $17.32 $3.93 $15.33 *CPMs are subject to change.

reporting View as impressions and as page view Aggregate of all agents

Commercial Terms and Purchasing Rules for realtor.com® Turbo℠ Listings Must be a Showcase℠ Listings customer to purchase Turbo℠ Listings Must have at least 2 active for-sale listings in markets being purchased Turbo℠ Listing markets are defined by city/state where users search on realtor.com® In each Turbo℠ market, a single customer can buy up to 50% impression market share that is available; and customers have to buy at least 10,000 impressions per contract term. However, the number of Turbo℠ impressions available in that market can increase or decrease over time in accordance with increased or decreased traffic on realtor.com® in that market. Thus, market share will increase or decrease accordingly. You cannot increase or decrease the number of impressions during a Turbo℠ contract/subscription term at this time. The Turbo℠ impressions purchased will be delivered across realtor.com® and realtor.com® mobile applications