University of Dayton FLYER PITCH Competition Where to find information for your problem and opportunity www.GO.UDAYTON.EDU/UDBPC

Sources for supporting your problem statement Many thanks to Joan Giglierano, Reference Librarian and Assistant Professor at Roesch Library

How Severe is your problem? A good short story often sells this point well. “An underinflated tire on a team bus at Taylor University led to every parent’s worst nightmare: the call that says your child died.” Short and visceral will catch the judge’s attention.

How many people are affected by your problem? Start with www.Census.Gov Population data and Demographics Income, education, age, origin, to the neighborhood level Economic Indicators Housing starts, Services, Inventories Trend analysis

Better yet: Social Explorer A graphical view of census data Geographically based—good for visualizing, down to tract level

A sample of Geo data

Roesch library has tons of data for you to use! Here are a few Market Share Reporter: Lists the major firms in each NAICS code HQ USA (HQ addresses and contact info) Ohio Business Directory (addresses by city, # employees, and manager’s name) Manufacturing and Distribution: Addresses by city and industry, and market leader info Ohio Valley Industrial Buying Guide Professional Licensing and Occupational Directory Lists # of licensees by state for each licensed career)

Concluding thought Start with problems people have Brainstorm solutions, using the techniques we have shown you. It’s okay that 75% of the storms are silly—you only need one good one Keep twisting the familiar until you see something new

Quick and dirty research is still research—DIY! Count the cars that enter a given parking lot on any given day Offer to check tire pressure on ten cars at random among your friends, to see how well inflate they (their cars) are.

How much to include in your Elevator Pitch? Generally 1-3 sentences will provide sufficient information for the judges