Capturing Student Intent to Enhance Institutional Effectiveness Kirk Kelly, Vice Chancellor Information Technology (kkelly@pima.edu) Dr. Sylvia Lee, President Community Campus (slee@pima.edu)

Student Intent Process at PCC Developed by staff and administrators district-wide First launched in 2007 Updated for Fall 2009 registration Collects data for all students the first time they register in each semester

Select Reason for Attending PCC Pursuing a PCC degree or certificate Taking courses for transfer to a 4 year college/university Taking courses for personal interest Taking courses for job skills University of Arizona student taking courses at PCC

Pursuing a PCC Degree or Certificate Information on the student’s intended area of study, in addition to data on the courses the student takes at PCC

Do You Plan to Return to PCC? Student can select yes or no for the following two terms If no to both, student can select their reason for not returning Completed program of study Achieved educational goal Transfer to a 4 year College/University Change in employment Relocation Military deployment Course(s) not available Financial reasons Family/personal reasons Other, tell us why

Reason for Attending Fall 2009 N %   Fall 2009 N % Pursuing a PCC degree or certificate 17,953 54.8% Taking courses for transfer to a 4 year college/university 10,402 31.7% University of Arizona student taking courses at PCC 1,859 5.7% Taking courses for job skills 919 2.8% Taking courses for personal interest 1,655 5.0% Total 32,788 100.0% Fall 2009 census date

Age by Reason for Attending Fall 2009 census date

Top Ten Courses by Reason for Attending   Pursuing a PCC degree or certificate N % WRT 101 2,041 4.1% MAT 122 1,639 3.3% 092 1,623 3.2% 086 1,414 2.8% 100 1,266 2.5% PSY 1,072 2.1% 102 1,066 082 1,032 REA 091 691 1.4% BIO 156IN 603 1.2%   Taking courses for transfer to a 4 year college/university N % WRT 101 1,304 4.3% MAT 122 1,227 4.1% 102 1,046 3.5% 092 982 3.3% 151 792 2.6% PSY 788 SPA 595 2.0% 086 593 HIS 567 1.9% SOC 538 1.8% Unduplicated count Fall 2009 census date

Reasons for Not Returning % Transfer to a 4 year College/University 1,811 45.5% Completed program of study 969 24.3% Achieved educational goal 646 16.2% Other, tell us why 220 5.5% Relocation 92 2.3% Course(s) not available 86 2.2% Family/personal reasons 69 1.7% Military deployment 35 0.9% Financial reasons 29 0.7% Change in employment 27 Total Non-Returning Students 3,984 100.0% Fall 2009 census date

Top Ten Programs: Non-Returning Students Intending to Transfer   Transfer to a 4 year College/University N % Liberal Arts(Agec-A)-AA 538 29.7% General Studies-AGS 308 17.0% Business Admin (ABUS)-AB 220 12.1% Courses For Transfer (Default) 152 8.4% Associate Of Science(AGEC-S)AS 134 7.4% Engineering Genrl Studies-AGS 49 2.7% Education-AA 41 2.3% Business, Basic-Cert 30 1.7% Accounting-AAS 21 1.2% Political Science-AA Fall 2009 census date

Other Available Data Any combination of student data can be combined with intent, including Education Level Instructional delivery method Time of Day Primary Day of Week Financial Aid Veteran Status Marital Status GPA and grades As more data become available, longitudinal analysis can be carried out

Reason for Attending Fall 2009 to Spring 2010   PCC degree or certificate Courses for transfer UA student Job skills Personal interest FALL 2009 70.2% 24.6% 0.9% 2.0% 2.4% 21.6% 72.6% 4.2% 0.6% 1.0% UA student 8.5% 26.8% 62.4% 0.5% 1.8% Job skills 46.9% 12.4% 1.1% 31.5% 8.1% 26.3% 18.0% 1.4% 5.4% 48.8%

Analysis Options Course completion rates, persistence and retention Longitudinal tracking to investigate: Are self-identified co-enrolled students actually co-enrolled? What proportion of students who specify that they intend to transfer go on to transfer? Are students who change their reason for attending less likely to succeed? And much more…

Utilizing Student Intent Information Identify any sub-populations who are less likely to succeed and provide additional support For students not intending to return, assist where possible with information on financial aid or other targeted materials Targeted marketing to students in order to provide relevant information Identify programs or subject areas where PCC and the state universities can collaborate to improve transfer student success

Summary PCC is now collecting a range of student intent information on all students registering in a given semester Includes categories on students pursuing a degree with the College and those intending to transfer Data is fully integrated with all demographic and course taking information Wide range of analysis options and ways to utilize the data