Versus The World! Who Are Our Competitors?

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Presentation transcript:

Versus The World! Who Are Our Competitors?

BDJ Who Are Our Competitors? Missouri: “Big J” Reputation, NBC TV Station, Specialization choices. Northwestern – Medill: Location (Chicago), Global Residency (Grads), Quarter system & specialization course choices, DC program. USC- Annenberg: Location (LA), Facilities & Equipment, $$$, Big faculty. BDJ

BDJ Who Are Our Competitors? UNC-Chapel Hill: Has statewide news agency, reputation, pushing visual communications. Maryland: Location (DC), Capital News Service, reputation. ASU-Cronkite: Location (Phoenix), Facilities, $$$, Big name hires, Good at hyping itself. On the Radar: Columbia (Grad only), Elon, Ohio U, Ball State, Georgia, U of Florida G’ville, Emerson (regional) BDJ

NEW Who Are Our Competitors? Missouri: “Big J” Reputation, Less expensive, Produces local newspaper, very skills based. Maryland: Location (DC), Less expensive, Good adjunct faculty, News bureaus. UNC-Chapel Hill: Reputation, Less expensive, skills based, pushing graphic/visual comm. Columbia: (Grad Only) Location (NY) Considered by many as the best. NEW

NEW Who Are Our Competitors? Northwestern: Location (Chicago) Strong students, Reputation (that’s taken a hit in some eyes since “integrated marketing” began – jury is still out). NYU ASU: $$$, See BDJ section. USC- Annenberg: Location (LA), Innovative, $$$, Big faculty. Regional Boston U: Location (uh…Boston!), Quinnipiac, Stony Brook. NEW

MAG Who Are Our Competitors? NYU & Northwestern: Location! For magazine students, internships are huge. Much easier to do this during the school year in New York and Chicago. The big Newhouse advantage is that we have a magazine sequence unlike many other schools. Others: IU-Bloomington, Ball State, U of Florida, U of Texas, Columbia, Berkeley, Ivy Leagues: Yale & Harvard, Alabama? MAG

ADV Who Are Our Competitors? Graduate Michigan State, Missouri, Texas, Ithaca, Emerson, VCU: These are the schools where many prospective students end up going. Undergrad Michigan State, Texas, NYU, Northwestern, UNC, Texas Christian, Alabama, Portfolio Center in Georgia. ADV

PRL Who Are Our Competitors? Graduate Maryland, Boston University, Northwestern, Florida. Undergrad Same list, Alabama PRL

MPD Who Are Our Competitors? Graphic Design Pratt Institute, Carnegie Mellon, Cal Arts, School of Visual Arts and Art Center: All are “arts” based and lead to BFA or MFA. Our program is more professional based, our advantage. MPD

MPD Who Are Our Competitors? Photo Illustration Rochester Institute of Technology, Brooks Institute, School of Visual Arts, Art Center, Pratt Institute. Photojournalism Rochester Institute of Technology, Texas, UNC, Western Kentucky, Ohio University. Full Sail University: New, for-profit competitor. Cheaper & Quicker, No accreditation rules. MPD

TRF Who Are Our Competitors? Undergrad Ithaca: Not accredited so students can take more major-specific classes Chapman (in LA), BU, USC & NYU Emerson: Location (Boston), also not accredited. Boston University: Location. Texas, Michigan Stae &Florida State: better financial aid packages Grad USC, UCLA, NYU: Location, and all the alums are in L.A. and NYC too. TRF

Media Management Who Are Our Competitors? USC: Location, Part of the Marshall Business School, Entrepreneurship. Boston University: Bi-Coastal (Sends students to LA for a semester), Offers more financial aid. Fordham: Location (NYC), Offers an MBA. NYU: Location, Stern School of Business, MBA. Media Management

PhD Who Are Our Competitors? UNC Penn State Wisconsin Pennsylvania High scholarly research profiles/productivity, Locations. Indiana Iowa Illinois University of Texas Florida Maryland PhD

Repetitive Competitors Alabama ASU Boston University Columbia Florida State Maryland Michigan State Missouri Northwestern NYU University of Texas UNC – Chapel Hill USC

Versus The World! Newhouse Wins Big!