ACADEMIC LEADERSHIP PROGRAMME Media training & Personal Branding 2016-2017

Academic Leadership Programme Maastricht University offers her leaders and senior academic and support staff an advanced development programme. Part of this programme is dedicated to presenting yourself and your work in a professional way: Media Training Personal Branding These small scale trainings are aimed at UM’s leaders, managers, experts and academics. We warmly invite you to take part! For more information, please contact Rina.vdbrandt@maastrichtuniversity.nl

Training sessions 2016-2017 Training Format Dates Media training 23 August, 19 Sept, 4 Oct, 13 Oct, 28 Oct, 7 Nov, 15 Nov, 25 Nov, 2 Dec, 13 Dec 2016 Personal Branding 12 September and 17 October

Media Training It pays to be prepared! Would you like to tell your story to the media or in a video recording (testimonial) in a confident manner? Media training and coaching is the perfect way to prepare for that. As a scientist, doctor/specialist, businessman, policymaker, director, manager, organiser, etc., the right preparation is essential for letting your voice be heard to the modern-day media world, whether it’s as an individual, or collectively as an institution, school, discipline or department. The Media Training comprises of a combination of camera exercises, practical examples and theory, focussed on formulating content and presentation, and how news media function. Practical information: One part of the day (09.00 – 13.00 hrs or 13.00 – 17.00 hrs) Dates: 23 August, 19 Sept, 4 Oct, 13 Oct, 28 Oct, 7 Nov, 15 Nov, 25 Nov, 2 Dec, 13 Dec 2016 Facilitator: Media Presentations Training Centre UM

Online Personal Branding Description Personal branding is all about how we market ourselves. The clothes we wear, how we behave and interact with other people, our body language: everything is tied to our overall personal brand. Nowadays however, our real first impression is often an online one. Therefore it is important to know your personal online impression and to know how you can improve it in order to contribute to your personal goals.  Target Audience Maastricht University staff. Both scientific and support staff.  Goals In this training you will be taken on a tour of online personal branding. You will get an introduction on how to find, create and alter the online impression you make. You will make sure your online personal brand contributes to your personal (work related) goals.  Results You managed to find or improve your personal brand. You know which online platforms are suitable for building your personal brand. You are capable of creating engaging online content to strengthen your online presentation.  :

Method During the first day of training we will look into the theoretic aspects around personal branding. You will also work on assignments that fit your personal starting point. At the end of day one you will go home with some personal assignments. During the second of training we will evaluate the past weeks together. You will receive feedback on your personal steps and on the content you created. After that we will formulate next steps for short and long term together.  Instructor Karlijn de Wit  Number of participants Maximum of 12 participants  Duration The training consists of two parts. A training day of six hours on 12 September and a second day of four hours 17 October.