Our vision for niche marketing Presenter: Roland Ripley Ripley Farms Cortland, New York USA

Main farm in Cortland, New York

Ripley Family At state fair

Ripley Farms G Connie Rose-et

Ripley Farms American Pie Shelby

Family profile Prolific and productive  5 children 23 grandchildren 13 great grandchildren 57 total (with spouses) In partnership with two sons

Dairy cattle / crops profile Registered Guernseys for over 70 years Milking 155 Guernsey cows Tested 126 Guernseys for a2~~ 99 tested positive for a2 200 Guernsey heifers

Dairy cattle / crops profile (continued) Shipping 31,000 pounds of milk daily (500 Guernsey / Holstein mix) Crops 700 acres corn 630 acres alfalfa/grass

Premium milk product Personal experimentation with a2 milk Digestion problems Bladder issues Sinus congestion Concentration levels in school Irritability

Premium milk product (continued) Private research project 1 in 4 Americans have digestion problems with milk Only 1 in 20 are actually diagnosed with lactose intolerance

Marketing guernsey milk Need for 100% accuracy Tagging a2 certified cows Testing every tank of a2 milk Milk bottling and cheese plant Learning the system with current plant owner Converting plant to a2 Guernsey milk, cheese, butter Finding local farm to market sources Target audience ~ lactose malabsorption

Scientific research Some people digest a2 milk differently due to lactose Lactose occurs in cow, sheep, and goat milk Goat’s milk found to have a2 protein Propelled further research into a2 vs a1 strands Genetic mutation of a1 protein Beta casein a1 increases effects of beta casomorphin 7 (an opioid)

Health benefits of a2 MILK Guernsey milk~ 3x more Omega-3 fats than other breeds Guernsey milk ~ one part Omega-3 to two parts Omega-6 fats Other breeds ~ one part Omega-3 to 6 parts Omega-6 fats Omega-3 fats reduces inflammation in the body

Health benefits of a2 MILK Guernsey milk~ 3x more Omega-3 fats than other breeds (continued) Decreased inflammation reduces likelihood of cancer, heart disease, type 2 diabetes, rheumatoid arthritis, asthma, and other inflammatory diseases Beta Carotene~~ research revealed protection against some types cancers

Education in the marketplace Build awareness of unique qualities of a2 Guernsey milk Word of mouth is the best advertisement for niche marketing. "Guernsey Milk - Full of A2 Goodness." Guernsey Milk - Full of A2 Goodness. "Hello World." The A2 Milk Company™| A2 Milk™| Shareholders & Investors. "Prevalence of Lactose Intolerance | Dairy Nutrition." Dairy Nutrition RSS.