WHAT WE DO TECHNOLOGY DRIVEN VIDEO PUBLISHING Ivan EOD.

Slides:



Advertisements
Similar presentations
| | ZAP Social Overview Fall 2011.
Advertisements

Marketing Solutions For Channel marketers.
Digital Marketing Partnerships 8/29/2013. Who We Are Mike LaLonde Managing Director He received a BA in Economics and an MBA concentrating in marketing.
Social Media Monitoring Platform.
Social Media & the Enterprise, Part 3 Other Social Media Blogs, YouTube & Social Media Beyond Facebook & Twitter Presented by Sean Gallagher
The Power of and Social Media Marketing to Boost your Business presented by:
(Thanks to Andrew Bleeker for some of this great content) Online Advertising.
+ Social Media proposal Presented by- Social Club Media 18 th July.
Connecting brands and consumers through Content. Content Marketing Services Content Strategy Research and build a content plan fine-tuned to your business’s.
Advertising Media Pack  Moneywise launched in 1991 and is the UK’s leading personal finance magazine.  Moneywise was acquired.
Facebook™ for Business Elements For A Successful Fan Page By Melissa Wallace.
Monetizing with Ads and Working with Media Companies By Taste of Home and My Recipe Magic.
The marketer’s digital tool kit has evolved. Robust audience data, engaging experiences, multiple screens, and the sheer amount of information consumed.
Confidential 2008 Roadmap. confidential 2008 Solution Roadmap Main Themes The ChallengeOur Approach Actionable Analytics Non effective data analysis with.
Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.
Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.
Empowered with editorial content from media partners, News Channel 11 and the Bristol Herald Courier, TriCities.com delivers accurate local.
SOCIAL COMMUNITIES Chapter 5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-5.
Advertising Media Pack  Moneywise launched in 1991 and is the UK’s leading personal finance magazine.  Moneywise was acquired.
InTopic Media, provides turnkey and white-label technology for in-text display advertising. We partner with Advertising Networks and Agencies to deliver.
[Site Name] 2010 Media Kit Prepared by [Your Name], [Your Title] [Insert Your Logo]
ICQ in numbers What’s new on ICQ 7? Advertising opportunities on ICQ 7 Agenda.
Display & Remarketing What You Need to Know. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT © 2013 BE FOUND ONLINE, LLC 2 WHAT IS DISPLAY?
FRAMEWORK FOR MEASURING SOCIAL QUALITY OF CONTENT BASED ON USER SHARING BEHAVIOR Nanda Kishore Chief Technology Officer, ShareThis
Digital Age 2008 Laurence Aderemi, Director, Business Development AdMob.
Google Confidential and Proprietary 1 Seven Reasons Why You Should Consider Google Content Network Best Value For Effective Brand Advertising.
Ryan Koechel DIRECTOR OF ECOMMERCE Steve Sachs CHIEF EXECUTIVE OFFICER.
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
Why Should Brands Care about Data Enabled Buying? David L. Smith CEO and Founder Mediasmith Jocelyn Chambers Sr. Manager Citrix Online.
Triton Digital Six Flags 2015 Proposal. Triton Ad Network Publishers 2 Triton Digital is leading the convergence of traditional and new media by bringing.
Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.
Triton Digital Proposal For: O’Reilly Auto Parts.
Presented to: Space 150 Dan Murphy Triton Digital.
Presented to: BP Fuels Triton Digital. Objectives Objective: Launch messaging of Driver Rewards and entice BP’s target audience to sign up Campaign Overview:
Eyeblaster Rich Media Basics. Global Digital Marketing Solutions Superior Technology & Expert Service Spanning 15 Countries  Digital ad serving and campaign.
Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.
2016: madvertise keeps growing The Italian network Designated team based in Milan since Million Page Impressions per month. Over 30 Premium Publishers.
Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.
TACTICAL APPROACH 0-3 MONTHS3-6 MONTHS6-9 MONTHS9-12 MONTHS+ 1) Listen Gain insights from listening to audience, Discover where the y “hang out” and what.
Customize this slide for your business!
The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients. REMINDER: Get statistics and talking points on Facebook Paid Ads to.
Deck Customization Checklist
Digital Marketing Master Class
PROGRAM OVERVIEW Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment PROGRAM OVERVIEW.
Global Research on why companies find it hard to hire the right & competent talent
Scalable Web Apps Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios.
About Audience Products Success Stories Resources.
WIKIA 3rd Party Rich Media Units
Native Ads by YeahMobi.
Why You Should Meet and Engage These Audiences Online?
Presented to: Hormel Natural Choice
Measuring the User Experience
Stay Grounded Digital Updates
Facebook Basics for Business
WHAT IS SOCIAL VIDEO? Video advertising or content designed to be easily shared (facebook, twitter, google+) User-initiated/non-interuptive Trackable.
OUR TECHNOLOGY, OUR PLAYER
Nicole Steen-Dutton, ClickDimensions
Scalable Web Apps Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios.
Training Deck – Native Advertising
The Formula to Successful Digital Video Ad Campaigns No other digital media combines art and science more than digital video (DV) advertising. Learn the.
Customize this slide for your business!
KBB.com Ad Product Screenshots
Montclair State University Digital Commons: An Institutional Repository Overview.
Media Kit 2018.
effective and affordable ways to connect with your audience
Ellev advertising agency
Digital Marketing Offerings
RTB Process. RTB Process REACH Targeting.
TARGET DISPLAY AUDIENCE
Digital Marketing Tuesday 8th October 2019.
Presentation transcript:

WHAT WE DO TECHNOLOGY DRIVEN VIDEO PUBLISHING Ivan EOD

A LEADER IN SOCIAL VIDEO Why SpringBoard for Social Video? Editorial Control/Understanding Technology Provides Scale Analytics drives the bus

EDITORIAL CONTROL & UNDERSTANDING The Mind of a Publisher with the Soul of a Video Distributor Part of Evolve, a premium publisher with 55+ owned and operated websites and hundreds of partner websites We Know Audience! Leveraging a deep knowledge of web audiences to guide the seeding of your branded social video content One of the First, Certainly the Best. 100’s of social video campaigns successfully distributed; leveraging historical insights to drive future campaign performance Ivan EOD Send the look of text to IVan

TECHNOLOGY PROVIDES SCALE An Video Publishing Platform SpringBoard technology powers the publication of video for 500+ websites Better than the Others Not a mere monetization source to its partners, a deep technology and publishing partner Scalable and Efficient SpringBoard’s publishing technology makes your branded content part of the organic publishing process Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS)

TECHNOLOGY PROVIDES SCALE An Video Publishing Platform SpringBoard technology powers the publication of video for 500+ websites Better than the Others Not a mere monetization source to its partners, a deep technology and publishing partner Scalable and Efficient SpringBoard’s publishing technology makes your branded content part of the organic publishing process Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS)

TECHNOLOGY PROVIDES SCALE An Video Publishing Platform SpringBoard technology powers the publication of video for 500+ websites Better than the Others Not a mere monetization source to its partners, a deep technology and publishing partner Scalable and Efficient SpringBoard’s publishing technology makes your branded content part of the organic publishing process Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS)

ANALYTICS DRIVE THE BUS Its all about Engagement! Proprietary analytics dashboard tracks detailed engagement and social performance metrics Comprehensive Optimization Data Driven Insights help SpringBoard’s experienced team drive optimization, boosting “earned” media results Visibility and Transparency Client dashboard gives you direct access to campaign metrics, links to live video placements, screenshots and more

COMPREHENSIVE DISTRIBTION APPROACH

ORGANIC EDITORIAL What? Why? Intended Result? CLICK FOR DEMO What? Heavy lifting, strategic and organic placements that closely match your brand Why? To leverage authentic editorial voices to ignite interest and virality of the branded content Intended Result? Reverse Brand Rub; branded videos promoted in the web publisher’s own voice drives positive reactions from their loyal website readership Sponsored Stories Example of a screenshot, sample logo cloud of sites

ORGANIC EDITORIAL What? Why? Intended Result? CLICK FOR DEMO What? Heavy lifting, strategic and organic placements that closely match your brand Why? To leverage authentic editorial voices to ignite interest and virality of the branded content Intended Result? Reverse Brand Rub; branded videos promoted in the web publisher’s own voice drives positive reactions from their loyal website readership Sponsored Stories Example of a screenshot, sample logo cloud of sites

ORGANIC EDITORIAL What? Why? Intended Result? CLICK FOR DEMO What? Heavy lifting, strategic and organic placements that closely match your brand Why? To leverage authentic editorial voices to ignite interest and virality of the branded content Intended Result? Reverse Brand Rub; branded videos promoted in the web publisher’s own voice drives positive reactions from their loyal website readership Sponsored Stories Example of a screenshot, sample logo cloud of sites

NON-EDITORIALIZED SCALE What? Prominent placements in brand safe environments with high volume audiences Why? To compliment editorialized placements and hit influencers at greater scale than editorialized placements alone can provide Intended Result? Achieve greater scale through user-initiated views that add to the social conversations started by the higher touch editorialized placements Sponsored Stories Example of a screenshot, sample logo cloud of sites

BEYOND SOCIAL VIDEO Why SpringBoard for Social Video? Editorial Control/Understanding Technology Provides Scale Analytics drives the bus

THE SPRINGBOARD VIDEO NETWORK A Controlled Pre-Roll Distribution Network Our player, our technology…SpringBoard serves as is the point of access to our in-stream video inventory Unique & Effective In-Stream Products Creative offering includes standard pre-roll, interactive pre-roll, dynamic pre-roll, 3-D enhanced pre-roll and more Engaging In-Banner Video Products Proprietary in-banner video units available to fit every sized budget Optimization, Optimization, Optimization! We’re video experts so your campaign will perform….period! Consistently a top performing partner no matter the KPI -**NAME** Sending more traffic to our campaign website than facebook Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS) -**NAME** Test us…your clients will thank you for it!

UNIQUE IN-STREAM PRODUCTS All of the bullets will eventually be Hyperlinks Full Service Video Vendor Social, In-Stream and Endemic Pre-Roll, Branded Canvas, SpringCast, Dynamic/Interactive/Out-of-Player Pre-roll, Social Each product is clickable to an example/demo (appendix) Pre-Roll Interactive Pre-Roll WE CREATE CLICK IMAGES FOR DEMO

ENGAGING IN-BANNER VIDEO BRANDED CANVAS SPRINGCAST All of the bullets will eventually be Hyperlinks Full Service Video Vendor Social, In-Stream and Endemic Pre-Roll, Branded Canvas, SpringCast, Dynamic/Interactive/Out-of-Player Pre-roll, Social Each product is clickable to an example/demo (appendix) Branded Canvas Spring Cast CLICK IMAGES FOR DEMO