Search Engine Optimization(S.E.O) By :- Harshil Barot(harshil@JustWebWorld.com) -Department Of Computer Science,H.N.G.University,Patan,Gujarat.(India)

What is S.E.O? > The process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques. > If you are a Web Developer or Designer Than You Must Know about SEO. > By Using SEO You Can Get Your Website,Product,Business or Online Service Get First Page On The Search Engine. There are Many Search Engine in The Market Like…. Google Yahoo Bing Ask Yandex > The Secret Of The Search Engine are Know Only Some Selected Engineers.

IMPORTANCE OF SEO > 90% online user uses search engine to find products and info . Your website will constantly feature on page one of the search results for terms that best describe your business. Natural search receives 250% more traffic than paid search. 1st page of SE result get atleast 80% clicks. If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.

Benefits Of S.E.O > Get More Customers to your Website,Business or any Product. > Brand Visibility. > Site Popularity. > Quality Sales Leads. > Active buyers > Increase your profile against your competitors.

Search Engine Market Share 64% - Google 16% - Yahoo 14% - Bing 6% - Other Ask,Yandex,Lycos,Altavista,AOL

How Do Search Engines Work? Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time) Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.

Key internet marketing strategies Search engine optimisation (SEO) - no cost per click Organic: Results based on content and keyword relevancy (as per algorithm) Search engine marketing (SEM) - cost per click Paid Placement (PPC): Google AdWords Yahoo! Search Marketing (YSM) Search Media Optimization(SMO) Facebook,Twitter,LinkedIn,Myspace,Digg Etc.

What You See??

What Google See?? URL Title Description Keywords Size Text Meta Tag Links

S.E.O Techniques 1. Domain name strategies 2. Linking strategies 3. Keywords 4. Title tags 5. Meta tag & description tags 6. Alt tags 7Submit your website to SEs for indexing. 8.Avoid Black Hat Techniques 9.Submit Your Sitemap to S.E 10.Update Your Site Regularly

URL Submission Google - http://www.google.com/addurl/ Yahoo!  http://siteexplorer.search.yahoo.com/submit  Bing - http://www.bing.com/docs/submit.aspx  Now a Days Many Online Tools are There By Using That We Can Submit Site to Many Search Engines in a Single Click.

Google S.E.O Tools Google Adwords Google Webmaster Tools Google Analytic

Google Analytic Tool Show The How Customer Come to Your Site

Use Social Networking Sites For Get More Customer to Your Business Facebook Google + Myspace Twitter Youtube LinkedIn Stumbleupon Digg Reditt Flickr

Social Media Optimization (SMO) When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services . Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility. Use Social Media to Promote Your Website. Create Facebook Page Create Google + Page Create Twitter A/c For Your Business. Create Youtube Channels.

Any Question ???? www.JustWebWorld.Com

Thank You End Of Presentation www.JustWebWorld.Com harshil@justwebworld.Com End Of Presentation