HP Devices and Windows 8 in the WirelessCity Wireless Office seminar- Paula Boersma HP NL, Country Category & Marketing Manager May 2012

Agenda HP Devices Windows 8 & Wireless Product Evolution

Printing and Personal Systems Group Leading the shift to digital information Focus on HP innovation, quality, and reliability Rich portfolio of technology across PCs and printing Simplified organization that’s easier for you to do business with us Creating a world-class sales and services organization led by Todd Bradley Seamless channel experience

Our strategy Make it work Solutions Services Add value to the core Customer-centric solutions that make it all work Solutions Add value to the core Services Services that add value to the core Expand the core Best-in-class software to expand, optimize, and manage the core Software The core World’s largest provider of information technology systems & infrastructure Infrastructure Our strategy is all about building on our strength to deliver greater value to customers. We deliver our incredible portfolio in the way that is best for customers---helping them turn challenges into opportunities. Our services wrap our core infrastructure and software and are essential to making sure customers get the most value from HP. And our solutions make it all work by combining our technologies to advance our customers’ business objectives in a holistic and compelling way. The core: Infrastructure. At the core of our strategy is our infrastructure business. This includes our powerful hardware franchises; #1 or #2 market positions in servers, storage, and networking; and our leading PC and imaging and printing businesses. This is the core, the heritage of this company, because it represents about 70% of our revenue, and we do it better than anyone. Everything else we do either amplifies or builds on this massive differentiating strength. Expand the core: Software. HP will build on our core offerings with best-in-class software. We’re in the software business to help solve customer problems. Software differentiates our hardware, optimizes its performance, and can expand and extend customer relationships. It also allows us to manage heterogeneous environments consisting of both our and others’ infrastructures. Add value to the core: Services. Services are incredibly important to HP. Our services help make everything work for our customers, many of whom are service customers with decades-long relationships with us. Services position HP to do what we do best---act as a strategic partner to you, leverage our full portfolio, and ensure that everything works to optimize your enterprise. Make it work: Solutions. Our solutions make it all work by combining our technologies holistically to help you turn challenges into opportunities. When we bring you a solution, it solves your problem, not someone else’s. From Converged Infrastructure and security, to cloud and mobility, HP has a set of solutions that is second to none. Transition: Here’s how we’re packaging these solutions to meet customer needs.

From creation to consumption Content Creation Content Consumption / Mobility © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here

What is driving consumerization Executive buying decisions Expected cost savings Companies have invested less, but increased the security/weight of the corporate image and users see their company device as being slow. Windows XP in the office Windows 7 at the home. Employees want more decision power A blurring or work and personal behaviors

Consumerization: One size does not fit all Who owns the device Company buys device End user Leases device End user from company recommended list/store End user with customer subsidy End User Who controls the device No user Admin Privileges User has Admin Privileges Company controlled image Virtual image on server Virtual image on client Company controlled data and apps No Control Critical Need to understand Usage models and company governance requirements

Consumerization or BYOD can work The impact of smartphones Email on a smartphone End-User desire email access on my device Easy Infrastructure change Secure Controllable Increased productivity Cost Effective

Consumerization or BYOD can work The impact of smartphones Email on a smartphone End-User desire email access on my device Easy Infrastructure change Secure Controllable Increased productivity Cost Effective Beyond email, beyond a smart phone User Benefits Productivity inside company Productivity outside of company Access and licensing to apps Secure Controllable Cost Effective to implement Across any device and OS

Broad product offering to meet customers needs Large Commercial and Consumer product offering Products directed by market trends. Thin & Light, slates, tablets, and beyond More performance and more responsiveness Changing lifecycles to meet consumer hunger for new technology Broad range of associated products like USB docking and Displays Changing user experience

Commercial Notebook Evolution Design, Innovation, Reliability Consumerization of IT Thin and Light Range of Ultrabooks Rich Features Business OS (clean image) Products SBSO & Enterprise Touch Interface Sleek Windows Slate and Tablet PCs 2012 - 2013 2010 - 2011 Professional Innovations Security Ease of Use Reliability Green < 2009 Design & Reliability FORGE design Mil-spec notebook All metal chassis HP CONFIDENTIAL. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Mobility Trends Optimized User Experience Across Devices 22 April 2018 Mobility Trends Optimized User Experience Across Devices Always on, always connected Thin & light Longer battery life Instant on Touch Interface Consumerization of IT 56% of employees now select their own smart phone, not IT Executives looking for products with a sleek and profession design Cloud Computing 130M enterprise users in Mobile Cloud by 2014 Driving demand for WWAN connectivity Creating sales opportunities for services like data backup Decreasing need for optical drives, higher capacity HDD Touch Experience: Tablets and Windows 8 Enhanced Connectivity Between Devices Near Field Communications (NFC) Intel WiDi connection between PC and displays, projectors Data shared and synchronized between devices © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL. HP Confidential

Slate Devices for Windows Designed for enterprise customers Supports enterprise security and compliance Integrates with your existing infrastructure Full management of local and remote devices Supports rich client or server hosted desktops Management Infrastructure Comprehensive MGMT Tools Server Infrastructure Client Infrastructure

Aligns well with priorities for future devices Why Windows 8 Touch centric, tiles-based interface (Metro UI) Quick boot time Much faster than Windows 7; native USB 3.0 support Better support for multiple monitors Windows 8 Apps, and App store Enhanced security Aligns well with priorities for future devices

Ultrabook™ New class of devices that are: Ultra Thin Ultra Secure Ultra Responsive To be classified as an UltrabookTM in 2012, a notebook must meet specific guidelines: Processor – Ultra low voltage System Thinness – 18mm for <14.0”, 20mm for 14.0”+; 2mm allowance for convertible tablet Responsiveness Capabilities – hibernate to keyboard input in < 7 seconds Battery Life – 5hrs min Storage – SSD or HDD with 24GB Cache module Connectivity – Hi-Speed data transfer (i.e. USB 3.0), WiFi+BT required 15

13.3” HP UltraBook HP Folio13for business with all day battery life PERFORMANCE Windows 7 Professional Latest Intel Core i5 ULV processor 128GB solid state drive Intel Rapid Start Technology USB 3.0 MOBILITY Battery life up to 9 hours Ultra slim 18mm design Weighs just 1.49kg Durable steel gray metal chassis RICH FEATURES Backlit Keyboard TPM embedded security device RJ-45 network connector HP CoolSense HP Imagepad Up to 3-year business-class warranty CUSTOMER SEGMENTS SBSO Education Corporate Executives 16 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL.

HP Slate 2 The Right Business Touch SECURITY EASY TO USE AND INTRGRATE HP ProtectTools software TPM embedded security device Support for Computrace EASY TO USE AND INTRGRATE Windows 7 Professional OS Multi-touch or digital pen input Swype virtual onscreen keyboard 802.11 a/b/g/n WLAN HP Mobile Broadband Weighs only. 68kg PERFORMANCE Intel Atom Z670 processor 2GB memory 32 or 64GB mSATA SSM drive CUSTOMER SEGMENTS Corporate and Enterprise Public Sector Education 17

HP & Digital Signage Offering Benefits Standard HP Hardware Software designed for HP Tailor made content (Templates) Custom made connections (3rd party software) Services Benefits Seemless integration in existing (wireless) networks; Scalable from one upto thousands of players; Firewall friendly; Low bandwith usages; Easy to deploy. Depend on HP digital signage solutions that are backed by a world leader in IT.

Images

HP Desktop & Mobile Devices HP’S CLIENT: OPTIMIZED FOR EVERY COMPUTING MODEL Hosted Shared Desktops Remote Hosted Desktops Cloud Computing Local Hosted Client Client Performance & Flexibility HP MultiSeat Computing Windows Terminal Server Virtual Desktops (VDI) Blade Workstations Cloud Optimized Devices Provisioned VMs Local VM’s Streamed OS HP Desktop & Mobile Devices HP Thin Clients HP Zero & Smart Clients 20 Management Complexity © 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice

Key Takeaways: Deliver best Customer Experience (anytime anyplace anywhere) Full Enterprise Enablement (Ready for WirelessOffice, HP is advisor, develops products with customer in mind) PSG acts as part of One HP (Workplace services, Wireless, Cloud, full solution package, etc.)

Thank you