Keyword selection process Capturing the Growth of E-Commerce in Jordan Using a Novel Research Approach Introduction List of topics Results The literature does not show a complete picture of e-commerce adoption.  There is a problem of limited resources and data about e-commerce activities in Jordan, perhaps because there is little e-commerce activity and there are fewer academic articles.  To address this problem, the study develops and applies a novel research method to examine e-commerce activities by analysing relevant articles from a national newspaper (1281 articles). The articles were categorised and analysed into themes and reportage of e-commerce in Jordan. The newspaper provides a window on e-commerce activities and the perceived importance of the facilitators of e-commerce in Jordan. The most common factors that will affect the success of e-commerce growth and adoption in Jordan are: Lack of customer awareness Tax burdens on IT and IT- Enabled services not revised or introduced. Inability to provide technical training and/or ICT security certification Proposed amendments to the E-transaction law and related regulations (Digital signature, E-transaction, E-payment, Privacy, Data Protection, etc.) are not passed. Lack of interest or willingness by institutions to implement ICT security standards. No areas which can be articulated for research work. Lack of funding for research. Lack of funding for ICT projects and training programs. Absence of participation between private and public sectors. Topic Number of articles Arab Spring 5 ICT 262 Payment 21 Arab Web Content 34 Infrastructure 107 Piracy 7 Awareness 119 Jobs 8 Security 42 Education 28 Law 40 Social media 43 Opportunities 123 Limitations 72 Tourism 15 Entrepreneurship 31 Media 56 Trust Government 162 Mobile 99 Total Number 1281 Challenges of E-commerce Level of Effectiveness Security High Trust Jobs Low Payment Awareness Medium Training and Education Arab Spring E-commerce growth 4-6 year scales Methodology The research methodology is based on secondary data which aims to capture e-commerce items from a national newspaper (The Jordanian Times). The newspaper is considered as a major source in reflecting public issues (Collins et al., 2006). This depends on the quality of the newspaper and its political independence. Accessibility is one advantage of collecting data from newspapers, and it can provide contextual up to date or historical information. The newspaper provides a window on e-commerce activities and the perceived importance of the facilitators of e-commerce in Jordan. This provides a novel method to capture one metric of both e-commerce activities and a state of awareness of e-commerce. E-commerce growth 3 years scales Future Work Future work includes further investigation the level of customers’ awareness in Jordan. Moreover, identifying the impact of some demographic factors such as gender, age, and education on awareness. Furthermore, the impact of awareness on trust needs to be investigated. References Alsmadi, I., Alhami, I., & Alsmadi, H. (2009). The requirements for building an e-commerce infrastructure. International Journal of Recent Trends in Engineering, Vol 2(No. 2). Collins, P., Abelson, J., Pyman, H., & Lavis, J. (2006). Are we expecting too much from print media? An analysis of newspaper coverage of the 2002 Canadian healthcare reform debate. Social Science & Medicine, 63(1), 89-102. doi:10.1016/j.socscimed.2005.12.012 Messieh, N. (2012). E-Commerce in the Middle East grew 300% in the Past Year. The Next Web. http://thenextweb.com/me/2012/06/03/e-commerce-in-the-middle-east-grew-300-in-the-past-year Najafi, I. (2012). The Role of e-Commerce Awareness on Increasing Electronic Trust. Life Science Journal, 9(4), pp.1487-1494. Ghazal, M. (2012a), Consumer trust key to growing e-commerce in Jordan region, The Jordanian Times, http://jordantimes.com/consumer-trust-key-to-growing-e-commerce-in-jordan-region Ghazal, M. (2012b), Fears of fraud still hinder e commerce in Jordan, The Jordanian Times http://jordantimes.com/fears-of-fraud-still-hinder-e-commerce-in-jordan----report Ghazal, M. (2012e), Laws, awareness needed to increase e-transactions, The Jordan Times, http://jordantimes.com/article/laws-awareness-needed-to-increase-e-transactions----experts Relationship of e-commerce factors Keyword selection process Computer dictionary Ranking keywords Semi structure interview Brainstorming Husam Yaseen Husam.Yaseen@port.ac.uk Supervised by : Kate Dingley Kate.Dingley@port.ac.uk Carl Adams Carl.Adams@port.ac.uk