H&M also called Hennes Mauritz is Swedish clothing company created in 1947 by Erling Persson. This company makes its products in China and Bangladesh. H&M company in Poland earns 28,3 million swedish corons per year. First online store was opened in 2015, mainly because of income which was one of the lowest in Europe. First H&M shop was opened in Poland in 2003. Now there are in Poland 154 shops of H&M brand.

In Poland H&M has become a recognizable trademark In Poland H&M has become a recognizable trademark. A lot of Polish people buy clothes with H&M sign on it. Because of global structure of the company H&M has the great influence on the local market in Poland. We like buying clothes and jewellery there.

At present H&M results of sale are going down in Poland At present H&M results of sale are going down in Poland. People want to buy clothes in Polish trademark shops. Another reason is the end of „fast fashion” era. Their main rival in Poland is a local company called Reserved.

H&M stores are mostly located in large shopping centers especially in big cities. There is only one H&M shop in Włocławek. It is located in the Shopping Centre Wzorcownia. Families and friends visit H&M mostly at weekends, rather then weekdays.

H&M bestsellers are fashionable clothes,T-shirts, trousers and jewellery. They often make sales, so we can buy fine, cheap, new clothes at good prices.

Our favourite types of products in H&M are: - jewellery and accessories - seasonal clothes - shoes - belts

The most important reason we visit H&M are fashionable clothes in good prices,recognizable company logo and trendy style. H&M catches customers by good advertisements and commercials.

There are lot of ways of advertising H&M in Poland There are lot of ways of advertising H&M in Poland. H&M logo is present: - on television - on the radio - on billboards - on the internet - on network media screens

Thank you for your attention…. ;)