2016 Madrid Adidas Padel convention
Agorespace® : Grounds of the creation Playing on the village green is no longer possible. The need for playing sports freely is as strong as before A real alternative to the traditional stadiums and sports halls is necessary. Agorespace® is an answer to all these expectations
Agorespace®, the creator of the multi use games area The Agorespace allows the practice of 8 different sports Playing sports in complete free access. A place of social exchanges and community sharing around sports.
Agorespace®, a specialist Agorespace® is a familial specialised company for 25+ years 30 people / 10 sales More than 4 000 installations all other the world (More than 300 in the UK) 25 distributors abroad ISO 9001 and ISO 14001 certified
Agorespace French Market positionning strategy Involvement Actions No Competition Concept Product HIGH Competition Everyone
Competitive position of Agorespace on the french market AE top of the range High prices 10+ price agressive competitors Often small structures with small overheads AE Contested leader
Multisports Market in France Municipalities financial difficulties Multisports pitches hig dmeand More and more business go through tenders Clear lowering tendency (mostly prices, but we fear that the market will also go down…) = No Low future Ou imperative : To pivot
Padel – why ? Spain example: 4 millions players (almost 10% of the population, more than Tennis) 10.000+ piches installed in « 15 » years In France : Henri Leconte is promoting The French Tennis Federation (FFT) has taken over the sport, and promotes it heavily: Private clubs can sell FFT licences Official competitions are organised in private clubs
« Padel » Googletrend en France
Padel Pitches market Probably 100 pitches this year and 200 next year (rough estimate) Kaktus is the leader with around 50% of the market EPS concept is very strong in private structures Henri Lecompte with some tennis clubs Many spanish companies sell or try to do so Price agressivity is the norm.
Padel Pitches market – How? Agorespace brand name becomes an umbrella brand We create Agorespace Padel, Agorespace Multisports, … FFT Padel Quality Plan (PQP) key to be qualified for tenders Regional structures want to be sponsored Internet presence : New pages on our website Additional websites to come SEO / SMO
Padel Pitches market – How? Training of the sales people Barcelona convention in October Training sessions in January Optimized (favorited) Payplan on 2016
Thank you for your Attention! AGORESPACE - GENERAL PRESENTATION 2008 Thank you for your Attention!