Professor: Melanie Sodtka

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Presentation transcript:

Professor: Melanie Sodtka Spring sushi CRM Project Professor: Melanie Sodtka Presenting: Magda Lopez Victoria Robertson Andrew Pellerin Ronny Lumsden

“ _The companies that are smart are going to be really transparent and say ‘hey consumer, work with us’. The companies that are less smart are going to be the ones that put up a polished surface and pretend.” _ Martin Lindstrom Branding expert and best-selling author

Outline Overview Target Market Segmentation Customer Lifetime Value Customer Value Matrix Goals CRM Strategies Financial Costs of Acquiring New Customers Methods of Reaching our Target Audience Metrics

Overview Spring Sushi will push your dining experience beyond your imagination An innovative dining experience is just one tap away. Hamilton Toronto

Target Market Segmentation Young college and university students Young couples and small families Children

Customer Lifetime Value

1 2 3 4 Customer Value Matrix Retain Develop Maintain Nurture High Current Value 3 4 Low Low High Potential Value

Customer Value Matrix High Value Customers Most and Least Profitable Customers Customers who have defected to competitors Customers’ behaviour, preferences, life changes and interests in correlation with our company’s Lifecycle

Goals To create brand awareness and product awareness in order to increase customer base by at least 50% within a year timeframe. To acquire at least 20 potential customers, and retain at least 50% of those within a 6-month time frame. To boost customer retention in order to increase overall profitability for the company by at least 25% within a 5-year timeframe.

CRM Strategies Acquisition Strategy Free Sample Mondays Retention Strategy Loyalty Cards Collecting Spring Points

CRM Strategies Development and Customer Service Strategies Marketing Strategy

Financial Costs of Acquiring New Customers Cost of Time Spent Return on Investment (ROI) $25 x 40 = $1000

Methods of Reaching our Target Audience Mobile and Social Media Campaigns Blogging

Metrics Goals Strategies Campaigns

Thanks for Watching Remember to visit Spring Sushi

Works Cited Kotler, Philip and Keller, Kevin Lane (Fourth Edition). Creating Customer Value, Satisfaction, and Loyalty. A Framework for Marketing Management. Published by Prentice Hall. Online Sources: http://www.mediacom.com/media/2088012/mediacom%20the%20insider_the%20empowered%20consumer_whitepaper.pdf https://www.facebook.com/sushispring http://springsushi.com