6 Proven Ways To Monetize Your Podcast

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Presentation transcript:

6 Proven Ways To Monetize Your Podcast With Amanda Mock

Here’s what you want: Sponsorship Digital Items – online programs, premiums, etc. Live Events Merchandise Patreon /Crowdfunding Indirectly Through Platforming

Here’s what you need to understand: Podcasting is part of the entertainment industry.

It doesn’t matter what kind of podcast you run.

Podcasting is like any other form of media consumption when it comes to making money. Movies Performance Theater Music/Musicians Video Game Industry Magazines and online Publications Radio

How Making Money From Media Works Put money, time, and skill into the project upfront just to create the media. Put money, time, and skill into the marketing to get attention. Change the media and the marketing along the way to make it better. Build in additional monetization as you go along. Profit.

How to monetize a podcast: Sponsorship Digital Items – online programs, premiums, etc. Live Events Merchandise Patreon /Crowdfunding Indirectly Through Platforming

Sponsorship

Types of Sponsorship Media Sponsors – Sponsor paying for a specific type of advertisement through media. (example: Ad on podcast, ad on webpage, or ad at live event) In-Kind Sponsors – Sponsors that donate goods or services rather than money. (example: free web hosting in exchange for an advertisement or free use of event space in exchange for featuring the location) Signature Sponsors – Sponsors who pay an amount for leveraged exposure. (Example: X amount is paid and they get a free booth at the event, a chance to present and more, then Y amount only gets a booth).

Digital Items – online programs, premiums, etc.

Examples of Digital Products Informational Courses / Products Digital Versions of Books Access to Exclusive Groups Music / Audio Files Services Sold Online

Live Events

Types of Live Events Live Recordings Conventions / Specialty Events Meet Ups Book Tours

Merchandise

Types of Merchandise T-Shirts Mouse Pads Pins Posters Mugs Phone Cases Plushies / Pillows Vinyl Anything that makes sense

Crowdfunding / Patreon

Crowdfunding / Patreon – A New Kind of Sponsorship Movies Performance Theater Music/Musicians Video Game Industry Magazines and online Publications Radio

Indirectly Through Platforming

What Platforming Does Contributes to a long form game. Indirectly informs people who you are and what you are about. Leverages your time for more exposure. It creates new opportunities and helps build new relationships.