DON’T JUDGE A BOOK BY ITS COVER

THE ROARING 20’S CULTURAL LIBERATION DISAFFECTED VIEW OF MANY POST VERSAILLES FAILURE LOST GENERATION OF WRITERS: S. LEWIS (BABBIT & MAIN STREET), T.S. ELLIOT (THE WASTELAND) WM. FAULKNER (THE SOUND & THE FURY) ESCAPE CONSPIRACY AGAINST THE INDIVIDUAL CASUTIC PROBING OF SMALL TOWN LIFE, REJECT TRADITION (e.e.cummings) LITERATURE GREATEST CULTURAL ADVANCE BOTH BLACK & WHITE

THE HARLEM RENAISSANCE PRIDE IN CULTURE, HERITAGE HUGE OUTPOURING OF LITERATURE LANGSTON HUGHES, ZORA NEAL HURSTON, COUNTEE CULLEN MUSICAL GENIUS – LOUIE ARMSTRONG & OTHERS JAZZ MUSIC –IMPROVISATION, BREAK W/ TRADITIONAL MUSIC MARCUS GARVEY & “BACK TO AFRICA” MOVEMENT – FAILURE OVERALL WHEN BLACK STAR LINE BANKRUPT BUT SUCCESS WITH “BLACK CROSS” NURSES & POMP LED TO REVITALIZED BLACK CONSCIOUSNESS NOT PAN-AFRICAN MOVEMENT MANY CONCERNED W/ ECONOMIC STABILITY BOTH BLACK & WHITE

FILM, RADIO, ARCHITECTURE

WHAT GOES UP BOOMING BUSINESS AFTER BRIEF POSTWAR DEPRESSION 1922 FARMERS DON’T PARTICIPATE IN GROWTH GROWTH OF CITIES LED TO INCREASED DEMAND FOR GOODS BUSINESS & HOUSEHOLDS RUN ON ELECTRICITY (60%) WWI MENTALITY OF SAVING NOW REPLACED WITH BUY, BUY, BUY CORPORATE CONSOLIDATION, MASS MARKETING, CONSUMER EXPECTATIONS TRANSFORMED SOCIETY MOST IMPORTANT CHARACTERISTIC OF STOCK MARKET WAS SPECULA-TION & BUYING ON MARGIN CONSPICUOUS CONSUMPTION RAMPANT

REIGNING IN THE BULL ECONOMY NOT AS SOUND AS IT APPEARS MERGERS LED TO JOB LOSS –GROWTH IN CONSUMER DEBT: FARMER’S $273 PER CAPITA WORKERS $681 PER CAPITA WAGE DISPARITY BETWEEN N. FACTORY WORKERS VS. SOUTHERN TRUCKING REPLACING RR NATURAL GAS & PETROLEUM REPLACING COAL RAYON REPLACING COTTON SOUTH REPLACING NORTH AS MFG. CENTER

WOMEN IN THE NEW ECONOMIC ORDER FLAPPER – SUBSET OF WOMEN, YOUNG, URBAN, SINGLE – MOST WORKING, WORRYING, WAITING WAGE DISCRIMINATION ERA FAILS 1923 EDUCATION INCREASES BUT NOT REPRESENTED IN THEIR PROFESSION; MED SCHOOL QUOTAS MARGARET SANGER: BIRTH CONTROL ONE OF PROGRESSIVE MOVEMENTS IMPORTANT LEGACIES

A – U – T - O 2nd INDUSTRIAL REVOLUTION – ELECTRICITY NOT STEAM 70% OF INDUSTRIAL POWER ELECTRIC 1913 HENRY FORD PERFECTS THE ASSEMBLY LINE, CARS $300; FOR THE MASSES? ANY COLOR AS LONG AS IT’S BLACK! 1930 60% OF AMERICANS OWNED CARS BUT IN 1925 75% BOUGHT ON CREDIT 1927 15 MILLIONTH MODEL T CAME OFF THE LINE IN MICHIGAN CHRYSLER INTRODUCES COLOR & COMPETITION BEGINS 1929 AUTO MFG ACCOUNTED FOR 9% OF ALL MFG. WAGES DRIVE IN MOVIES, CAR DATES, TRIPS TO THE SHORE, HOTELS, MOTELS, HOLIDAY INN’S, RESTAURANTS, SERVICE STATIONS; JOBS GROWING EXPONENTIALLY