Efficient Data Center – Virtual Integrated System Presenter Name Title

Only the efficient thrive Four factors drive that need PREMIUM ON EFFICIENCY CONSOLIDATION AND VIRTUALIZATION + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in emerging economies + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity WORKFORCE TRANSFORMATION CLOUD + Web 2.0 + Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device + Managed & modular services + IT-on-demand + Applications on-demand

80% of $1.2 trillion is spent annually just to keep the lights on The first step in greater IT efficiency is challenging the cost of running your IT today TODAY’S IT REALITY TOMORROW’S IT POSSIBILITIES 20% 80% Strategic spending to improve the company 50% Strategic spending to improve the company Maintaining legacy IT environment Maintaining legacy IT environment 80% of $1.2 trillion is spent annually just to keep the lights on

We partner with Dell to provide a clear choice And how you get there matters Closed & proprietary No choice Vertically integrated Price premium Compromised Open & industry standard Choice Virtually integrated Capable and affordable Uncompromised The next movement in the efficiency evolution is the unification of your network fabric and the You can by creating a flexible infrastructure, orchestrated through a unified infrastructure management. You can take the path to efficiency to a new level, by unifying and optimizing your data center infrastructure and networks. Many claim to be able to do this. There are a number of offerings out there today that intend to solve this challenge and to offer customers a proprietary, non-standard solution that was cobbled together from existing solutions. In fact, most promise the same savings in cost and complexity but the truth is……

Dell has a proven approach to unlocking data center efficiency Three steps to saving >1% of your IT budget STANDARDIZE SIMPLIFY AUTOMATE Optimize the data center you own Leverage x 86 cost advantage Use common platforms / open tools / unified fabric Rationalize & consolidate Maximize virtualization for your organization Optimize network infrastructure especially for virtual environments Optimize storage Provide dynamic infrastructure management to yield workload flexibility Automate daily tasks to minimize labor, provide scale Build toward public and private cloud efficiencies and DR

The Data Center of the Future Highly Virtualized Increased availability and scalability Automated Business Continuance Reduced energy and space requirements Converged Efficient Fabric Fewer proprietary single-use networks Simplified network management Reduced cost and complexity Consolidated Workloads Decreased software licensing costs Enhanced application availability Shorter time to market for new apps/functionality Automated Tiered Storage Control ever increasing data volume Eliminate one size fits all cost structure Improved data management Consistent Self-service Management Manage infrastructure, workloads and apps Decrease the time-to-value for strategic initiatives Open, Standards-based Infrastructure Lower hardware costs Increased workload flexibility Automated Infrastructure Deployment Manage more infrastructure per admin, Free up resources for innovation

Dell Virtual Integrated System Dell’s Efficient Data Center In Action – Dell Virtual Integrated System Dell Virtual Integrated System VIS Delivery Center Accelerate delivery of strategic IT services with groundbreaking new capabilities Integration of the most common infrastructure activities into VMM VIS Integration Suites VIS Infrastructure Rapid resource deployment, optimized operations, and planning

Your architecture needs to take you from hardware to business impact Evaluate Test Acquire Improved time to market for new applications Intelligent Infrastructure Intelligent Data Management Hardware in a box Empowered Business Partner

Building out the efficient enterprise – start with optimized infrastructure VIS Infrastructure Optimized Hardware Rationalized Virtualization Purpose built Embedded Intelligence Servers 0% 100% 30% 60% Tiered storage Built for virtualization Storage Choice drives virtualization 10G convergence leveraging what you have VMWare MS Xen Networking

Manage server, networking and storage as a single resource pool Optimized infrastructure includes automated infrastructure deployment and management VIS Infrastructure Storage Hardware Servers Networking Manage server, networking and storage as a single resource pool

Dell Advanced Infrastructure Manager Dell Advanced Infrastructure Manager - manage server, networking and storage as a single resource pool Dell Advanced Infrastructure Manager Workload Day 1 1 Year Business Cycle Experimental Mail Servers Storage Networking Server Admins Storage Admins Networking Admins

Dell Advanced Infrastructure Manager Dell Integration Suites Leverage the tool you’re most heavily invested in to do the majority of your work VIS Infrastructure VIS Integration Suites Manages server, networking and storage as a single resource pool Dell Advanced Infrastructure Manager Use what you have Dell Integration Suites VSphere SCVMM XenCenter Storage Hardware Servers Networking

These innovations get you halfway there Evaluate Test Acquire Improved time to market for new applications Simplified Infrastructure Management VIS Integration Suites VIS Infrastructure Intelligent Infrastructure Intelligent Infrastructure Intelligent Data Management Hardware in a box Racked and Ready Empowered Business Partner

Building out the efficient data center – optimize the workload VIS Delivery Center VIS Infrastructure VIS Integration Suites VIS Self Service Creator VIS Director Governance Predictive Management Identify resource utilization (under/over) Proactive notification when workloads exceed parameters Self-service Catalog Small Workload $ $$ $$$ App Developer $$$$ App Developer $$ Medium Workload Large Workload

Following this path gets you to productive, efficient users Empowered Business Partner Hardware in a box VIS Integration Suites VIS Infrastructure Intelligent Infrastructure VIS Delivery Center Intelligent Infrastructure Move down the path at the pace that makes sense to your resources and needs Work with a vendor that allows you to leverage your existing infrastructure Make sure your partner has experience in each area

A flexible delivery model that suits unique needs and goals Dell Services = a different service delivery model Dell will redefine IT services similar to how we changed the IT hardware market through innovation and unique delivery models. A flexible delivery model that suits unique needs and goals Do It Yourself Build and Transfer Build and Operate As-a-Service Dell’s strengths: choice, open, and direct which are very relevant for services. In addition, we have deep customer knowledge and operational and technological expertise to provide customized services using the most optimized delivery model available and appropriate. We try to automate the delivery as much as possible whether it is using SaaS technology for asset management or an MRI for consulting or providing proactive support to alert customers of potential issues, before the become problems. With our a reputation for strong execution, a differentiated approach to service delivery, our portfolio of end-to-end services offerings and a global footprint – we are poised to leap to the forefront of the services industry. Dell helps you do it Dell does it for you

Efficient Data Center in Action Virtual Integrated System M1000e PowerEdgeBlade Chassis 8 M910 PowerEdge Blade Servers 10 R810 PowerEdge Rack Servers 1 Dell EqualLogic PS6000 Series iSCSI SAN PowerConnect 10Gb Switches Advanced Infrastructure Manager Software VIS Self-service Creator Software VIS Director Software VIS Integration Suites for VMWare, Microsoft, and Citrix Implementation Services

Begin the efficient data center journey today How to get started VIS Delivery Platform VIS Infrastructure VIS Integration Suites Sign-up for a Dell Efficient Architecture Workshop Evaluate and demo Dell Advanced Infrastructure Manager Engage in a white boarding session on Dell Integration Suite Leverage Dell’s Services offerings to evaluate your virtualization strategy Engage Dell for NDA discussions and demonstrations of the VIS Delivery Platform

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How to get started on the efficient data center journey Streamlined Application and Workload Management Simplified Infrastructure Management Intelligent Infrastructure Intelligent Data Management Sign-up for a Dell Efficient Architecture Workshop Sign up for a Dell Data Center Assessment Standardize on 10Gb Ethernet technology (PowerConnect) Implement the Dell Advanced Infrastructure Manager Implement the Dell Lifecycle Controller Request a Dell Blade POD trial Engage Dell for Virtual Integrated System discussions / demonstrations Dell Virtualization Readiness Assessment Establish industry best practices based on hyper-scale cloud computing, performance & Dell IT metrics Sign up for a Dell Storage Optimization Workshop and Assessment Engage Dell for NDA planning on the Dell DX6000 Object Storage Platform Engage Dell in a Tiered Storage Assessment Detail notes: These are specific ways to engage customers and sell services/products to begin customer on the efficient data center journey. Engage a customer in a data center assessment Focus on identifying customer challenges/issues that set up EDC, VIS, or AIM as the solution For example, ‘customers could be buying servers and capacity that they don’t need’ Free to eligible customers Storage: Engage Dell in a Tiered Storage Assessment to help recognize and then reduce associated storage costs.

How Dell enables the cloud Public Clouds Multi-Tenancy Hybrid Clouds Standardized custom applications Virtualization-enabled Systems management-enabled Custom Applications Stateless Hardware No Virtualization Private Clouds Standard Applications Availability of Hardware Virtualized Scalability