International Entrepreneurship, Information Technology and Economic Development Noemi Pezderka Centre for Development Informatics University of Manchester, UK http://www.manchester.ac.uk/cdi Centre for Development Informatics

Research Overview Research Question: What drives International Entrepreneurship in developing countries as opposed to developed countries? Research Undertaken: Literature analysis and exploratory interview with former Cadbury project manager from Nigeria

Proposed Model Firm - level Macro-level environmental factors Int. Entrepreneurship Drivers Strategic Use of I(C)T Resources Performance Opportunity Recognition Capability Awareness of business environment in home and host country (abilty to perceive) Customer Service and Links with Suppliers Marketing Support Efficiency Differentiation of Purducts/Services ICT Advances (awareness of, access to, and adoption of ICT) Survival Innovation Support Motivation Opportunity motivated Necessity motivated Socially motivated Cost Reduction (Kyobe 2004) (Kyobe 2004) Macro-level environmental factors Institutional context Regulatory and legal systems (TGC) Education Finance Economic Context Economic growth Industry conditions Infrastructurec Culture (?) [two-country-comparison: Nigeria vs. UK (?)]

Further Information PEZDERKA, Noemi (2009), “The Landscape of International Entrepreneurship Research at the Interface Technology – Economic Development”, Academy of International Business Conference, Glasgow, UK SINKOVICS, Rudolf R. and PEZDERKA, Noemi O. (2009) ‘A Conceptualization of e-Risk Perceptions and Implications for Small Firm Internationalization’, Academy of International Business Conference, Glasgow, UK, Glasgow, UK http://www.personal.mbs.ac.uk/rsinkovics/phd/phdstudents.aspx Noemi.Pezderka@postgrad.mbs.ac.uk