Christina Chiu, Veronica Garcia, Ruby Khan, Jade Su, Jessica Young W RLD N WHEELS jade

Agenda Company Description Positioning Statement Competitors Analysis Customer Analysis SWOT Analysis Marketing Program (4 P’s) Financial Analysis Implementation Plan Going Green! jade

COMPANY DESCRIPTION Food truck business that entices people with a bi-weekly variety of cuisines from around the world Working with local Boston Businesses Maintaining an eco-friendly company culture Providing customers with a diversified experience of food snacks and drinks at their convenience Jade

jade

POSITIONING STATEMENT “For students aged 18 to 26, faculty, and bystanders in and around the Northeastern University community, World on Wheels is a specialty, eco-friendly food truck that provides international cuisines, drinks, and snacks from reputable Bostonian restaurants at an affordable price, during convenient hours of the day.” jade

Competitor Analysis Our main competitor would be the “Hungry Hungry Husky” food truck that operates from Monday to Friday from 10:30 AM - 2:30 PM. Owned by Chartwells – operate dinning halls at NU ruby

Customer Analysis Our food truck would be geared towards students aged 18 to 26, faculty and bystanders in and around the Northeastern University community. Possibility of expansion and reaching other local Boston schools or creating more food trucks in the future. We provide a unique offering by providing our customers with international cuisines/drinks/snacks from reputable Bostonian restaurants at an affordable price during later hours of the day (3 pm - 9pm). ruby

SWOT ANALYSIS ruby

Strengths Differentiated service Unique theme that distinguishes us from competition Variety of international snacks Sponsorship from local restaurants Food from suppliers at subsidized rate Prime location Northeastern University campus is always bustling with students, staff, and visitors around the clock Customer interaction The way the NU body perceives us is very important. We wish to hire people who’ve had proved interpersonal skills, preferably with an international experience Solar panel truck positive outlook from environmental conscious customers Serves food at late evenings, unlike other food trucks. ruby

Weaknesses Having a long term contract with suppliers Limited funds as a start up food truck Lack of consistency in terms of quality and service every time someone orders Customer Awareness - Customers may not be aware of the international theme for each week; However, this may spur curiosity. ruby

Opportunities Room for new food truck service in the growing mobile food industry Caters to an unsatisfied need amongst the student body of having international sweets and snacks Serves food at late evenings (3 to 9), unlike other food trucks Alternating menu items to correlate with climate to better serve customers (ex: hot chocolate) Collaboration with reputable Bostonian restaurants Long term expansion to other universities in Boston ruby

Threats Food trucks on campus have a set schedule and a more loyal customer base Climate changes less customers in colder weather Competition: current food trucks that have been established longer and have better business relationship with Northeastern University (Husky food truck) Dining halls Rebecca’s cafe, Curry student center fast food, and other dining options available at and around campus ruby

MARKETING PLAN Product Price Place Promotion veronica

PRODUCT Provide a service Offer an international alternative Convenience Eco-friendly company culture Friendly customer service Veronica

PRICE Christina

FINANCIALS christina

Financials christina

Financials christina

PLACE Northeastern University campus 4 seasons 7 days a week 3-9pm jade

Promotion - World on Wheels Passport jessica

Promotion - Social Media jessica

Promotion - Gamification Gamification is the use of game thinking and game mechanics to engage users/customers. Gamification is mainly used in applications and processes to learn about a target market, as well as, to spark/build brand awareness. Goal: Design an online game that would attract customers to visit our website. Incentives: Our potential customers will be incentivized to visit our website and play our game because completing each level of the game will result in a coupon for a free food and/or drink item. Affordable way to increase our brand awareness in the early stages of development. jessica

IMPLEMENTATION PLAN Partnership with Northeastern University Partnerships with restaurants Friendly employees Training for employees Customer satisfaction and feedback veronica

Going Green! Recycled products Partnership with solar panel supplier Save 1.8 L of oil per hour Reduces fuel consumption by 1% Veronica ***

THANK YOU!