Delia Memorial School (Hip Wo) Project Learning 1617 3D_Group02

Opening a Food Truck: Mexi-Kong Starting Our Own Business Opening a Food Truck: Mexi-Kong

Members 29_James (Leader) 12_Dreisty 15_Kin Wah 25_Naser 32_Manh

Content Introduction Reasons for this (topic) Research & Findings     i. Questionnaire     ii. Site visit     iii. Market Study 4. Implementation 5. Conclusion/Reflection 6. Sources

Introduction Name of business -Mexi-Kong Our objectives       Daily objective  Earn atleast HKD$3000 per day        Long-term objective  To gain profit within the first 6 months of operation

The Reason For Starting a Food Truck Business Able to sell a variety of food types Not much competition Convenient Easier to maintain More affordable Introduce new cuisine to the people

Aims of Research Choosing which location for the food truck How much capital we would be needed Find out if locals or tourists know about Mexican fast food How much people should pay for their food

Research Methods Part 1: Questionnaire 20 People interviewed in Central Harbourfront Age groups within 11 to 36+ years old Local and Tourist

Research Methods Part 1: Questionnaire

Research Methods Part 1: Questionnaire

Research Methods Part 1: Questionnaire

Research Methods Part 2: Site Visit Primary information: Visited Central Harbourfront and The Peak on the 15th of April

Research Methods Part 2: Site Visit (Location Comparison) Central Harbourfront The Peak Pros: Tourist attraction Easy access Performances Atmosphere Events Cons: Less tourists Pros: Tourist attraction View More tourists Cons: Not easily accessible Inconvenient

Research Methods Part 2: Site Visit The place we have chosen is! Central Harbourfront

Research Methods Part 3: Market Study Primary information: Visited "Pineapple Canteen" and "Cali-Mex" on the 15th of April

Information on our food truck:

Implementation: Food truck HKD$272,344 11 am – 10 pm (10 working hours, 2 hours break) 7 days a week (Including Public holidays) 2 Chefs and 1 cashier will be working in the food truck Food truck will contain: Refrigerator Stove and oven Counters Air conditioner etc

Implementation: Floor Plan Kitchen Counter Refrigerator Sink Cabin Size: 16.9 square meters in total Oven Stove Cabinet Counter

Implementation: Menu 19 products 7 set meals 5 side dish 7 beverages

Implementation: Menu

Implementation Promotion A poster Have special offers during holidays / specials event

Implementation Website Brief information Menu Contact Info http://eclass.deliahw.edu.hk/~dhw14236/MexiKong.html

Implementation Expenditure Sunk costs: Total sunk cost: $284,121.67 HKD Operating costs Total operating cost: $42,397HKD Running costs: Total running cost: $57,460 HKD TOTAL CAPITAL: ~3,780,000 HKD

ESTIMATED REVENUE & TOTAL PROFIT TOTAL ESTIMATED REVENUES OF SEPTEMPER: $144,735 TOTAL EXPENDITURE TOTAL ESTIMATED REVENUE TOTAL PROFIT/LOSS $3,780,000 $144,735 -$3,635,265 HKD

Estimated Profit after 6 months Total Expenditure after 6 months Total Revenue after 6 months Total Profit after 6 months $883,264.27 $1,077,690 $194,425.73

Conclusion/Reflection Looks easy at first Turned out to be difficult at the end A lot of workload needed for this project The food truck business is very challenging

Sources http://www.scmp.com/news/hong-kong/economy/article/2076804/hong-kong- food-trucks-turn-local-fare-boost-business-some http://www.scmp.com/news/hong-kong/economy/article/2077885/setback-hong- kong-food-truck-scheme-operator-pulls-out http://www.scmp.com/news/hong-kong/economy/article/2066872/hungry- success-hong-kongs-food-trucks-hit-road http://www.scmp.com/news/hong-kong/education- community/article/2068549/hong-kong-food-trucks-see-mixed-sales-after

Thank you for listening!