Unit5 Words that sells

I Fill in the blanks for the revision highly developed Advertising is a _____________ industry. It has gone ______________ with radio, television and other media. People ______ to ads in different ways. Some think ads are useful and help _________ make informed _______ while others _______ companies ______ using ads to mislead us. Companies can influence customers’ choices by introducing a ______ name and _________ products _______ customers’ needs. There are so many ads for customers that advertisers must try to _____ their message _______ by ___________ their emotions. hand in hand react consumers choices. accuse of brand by associating with across get appealing to

Ads help companies and ________ in all kinds of ways Ads help companies and ________ in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the _______ products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or _________ to make people _____ of their ______problems and policies. Customers should ______ themselves by _______ an eye _____ for bad ads, telling false information from real facts and making good choices. customers available spokeswoman aware social keeping protect out

III Reading 1 How do the ad-makers create a positive image of the product they are promoting? 2 How do ad-makers choose a name for the product? 3 What kind of slogans should be used to make the consumers to form a positive image? Can you give an example? 4 How are the ads presented ?

How to create a positive image of the product Choose the words and brand names A good slogan 1 tell the consumer about the advantages of the product 2 choose a funny name 3 use a well-known word 4 choose names from old stories 5 invent a new word 1 should be catchy 2 easy to remember 3 convey a message Ads are started with a puzzle or question And presented in a humorous way

Listen to the tape & answer the questions 1.What does the text want to tell us? 2.A good slogan should be “catchy” , or easy to remember. The underlined word means__. 3. According to the passage, a good advertisement must____. 4. What is one of the dangers of a series of advertisements? 5. Why didn’t anybody buy the hair cream? 6. Without the German speaker at the car factory, what would probably happen. 7. We should think twice when we are offered a “free gift”or an “added bonus.” It wants to tell us___. It would be troublesome if T shows the students one question and four choices for we know, one slide only for one question. So we can put the questions on one slide and then do the choices. Of course, we should leave some more time for the Ss to think it over.

1.What does the text want to tell us? Ads are very important to us. You can make money from what you say in daily life. C. Words in ads can greatly influence people on whether to buy a product D. Words in ads are so important that without making good use of it, people will surely make no money. C

2. A good slogan should be “catchy” , or easy to remember 2.A good slogan should be “catchy” , or easy to remember.The underlined word means___. difficult B. attractive C. well-known D. interesting. B.

3. According to the passage a good advertisement must________. begin with a question or a puzzle tell a continued story be informative and attractive contain a funny text. C

4. What is one of the dangers of a series of advertisements. A 4. What is one of the dangers of a series of advertisements? A. Readers will be tired of reading too many texts. B. Readers will lose patience. C. Readers will forget the name of the product. D. Readers will forget the advertisement. C

5. Why didn’t anybody buy the hair cream? Few people showed interest in the actor. The advertisement wasn’t shown on TV. “X puts life into dry hair” was not a good text. “X puts living things into dry hair” was not a good translation. D

6. Without the German speaker at the car factory,___________. The latest car would have sold well in Germany B.The Germany would have changed the name of the car. C.No German would like to buy the latest car. D.The sales manager would have promoted to a higher position because of his performance. C

7.We should think twice when we are offered a “free gift”or an “added bonus.” The sentence wants to tell us___.” A. sometimes we pay more than its real cost. B. we mustn’t believe ads. C. we pay less than its real cost. D. never to buy anything on sale. A

Key phrases 1 不同于 1 differ from 2 附着/联想 2 attach to/connect with 3 给予重视 4 以 开始 5 以 为目的 6指出 7 指/参考 8有道理/有意义 9 慎重考虑 1 differ from 2 attach to/connect with 3 attach importance to 4 start with 5 with the purpose of 6 point out 7 refer to 8 make sense 9 think twice

Translation differs from 1 British English _______________(不同于) American English 2 Do you ___________________________(重视) what he said? 3 He studies hard ____________________ (为了上大学) to college. 4 What you say __________________(没有意义) attach importance to with the purpose of going makes no sense

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