Eyeblaster ACM

Global Digital Marketing Solutions Superior Technology & Expert Service Spanning 15 Countries Digital ad serving and campaign management since 1999 Recognized rich media and video leader Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster 1999-2005 Innovative Rich Media Solutions Pioneer Extended consumer / brand interaction Multiple ways to measure success Greater response & conversion Rich Media

The Eyeblaster Portfolio - today Advertising Campaign Manager (ACM)

Eyeblaster’s ACM Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers 5

How to make a good impression World leading platform for creation, delivery and tracking of Rich Media Full Rich media capabilities integrated into ACM The only truly tried, tested, and proven unified solution Creative agencies know how to use Eyeblaster Extensive training & familiarity so creative can be produced & delivered on schedule All Rich media formats (some exclusive) ninemsn homepage, MSN Messenger, pre-roll Leader in Video advertising technology Making sure the right viewer gets the right video for maximum success Compatible with all Publisher Ad serving systems Available across all Australian and overseas publishers Forerunners in In-Game and In-Stream Real Networks, Fox Interactive Media

The impact of the impression Looking back at the last 5 ads in conversion sequence 74% of total impressions were rich media based 82% of conversions were rich media based 98% of conversion path was rich media based 5 4 3 2 1 Conversion RM: 82% SB: 18% RM: 98% SB: 2% Tested removing the earlier rich media element for standard as a cost-saving exercise, and the latter conversions dropped significantly Campaigns with high interactivity tend to have high conversion rate Behind every conversion, lies a rich media trail Halo Effect: Even standard conversions happen due to rich media path Note: This is a case study based on one advertiser, 25 campaigns, 340MM impressions

Power back to the people Adding value to the planning process Planning and Buying tool – now in Beta Balancing the power equation between agency and publisher. Access to historical data to understand past performance across the metrics you want to compare, over the publishers you want to use. Previous pricing information to help evaluate proposals and negotiate with publishers. Outsource trafficking Full media and creative trafficking Ensuring all Flights are live and all Activity Tags are implemented correctly on the advertiser site Campaign reporting and optimization duties. Reporting schedule can be determined by agency.

Campaign Management – a birds eye view Simple monitoring of Flight status, identify, prioritise your work Campaign Monitor Brand new interface providing graphical representation of campaign status for real-time monitoring Data updated every 15 minutes Received ‘Adobe Site of the Day’ award in December 2007

Everyone needs reporting, simple reporting Advanced Analytics or Management Dashboard Online reporting tool - Analytics Re-developed interface built in Ajax for speed of use in-depth reports based on user-defined settings, a wealth of metrics, and customizable report parameters Management Dashboard A top level campaign summary at your fingertips. Data presented in easy to understand graphs View only the metrics you want, on the resolution you need.

Conversion is king Understanding the true response to your campaigns Flexible Activity Tag solution Set as Counter, Sales, or both. Assign a value to the Activity Tag or pass dynamic values through on purchase to determine ROI. Unified Tracking Shared Activity Tag across both Display and Search Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit. Competitive advantages: Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization Universal Activity Tag Simple tag placement and management De-duplication between different affiliates / channels

We can work it out Sharing data with your partners using Channel Connect Competitive advantages: Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization

Secret weapons Innovative metrics that give our clients a competitive edge Path to Conversion Show up to last 5 ad exposures leading to conversion event Helps fairly attribute the conversion across the campaign rather than ‘last click wins’ Automatic attribution of conversion revenue by weighting Global Campaign Manager Simple campaign management across multiple markets Unified reporting to help you understand regional success Example here Competitive advantages: Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization Automatic Creative Optimisation Automated creative selection based on optimized metric – clicks, conversions, interactions. Select single or multiple ‘Best performing ads’

Hit me baby one more time Déjà vu behavioural targeting| advertiser site-side Step 1 User arrives at a American Express web page, for example Platinum credit card. Eyeblaster tag the user into the ‘Platinum’ category. Step 2 The user is reached by the media campaign. Eyeblaster checks for a ‘Platinum’ tag. If present displays a ‘Platinum’ ad. If not, displays a generic Amex ad. Note: Could display other Product ad if the relevant tag exists.

Once more with feeling Behavioural Sequencing | creative-side Based on previous interaction with campaign creative user helps decide what is next User interactions determine what ad is shown next as targeted an ad as possible Measure ROI using data on depth of user interaction Unlimited creative ‘paths’ Works across all publishers in campaign

It can be hard to find good help Market leading local service Sales and Account Management Dedicated Account Managers, familiar with your team and your advertisers requirements. Group Account Manager in place to ensure quality of service is consistently high. Search specialist also available. Co-presentations on rich media to clients help position you as thought-leaders Provision of demos for client presentations and market intelligence. Eyeblaster University & Eyeblaster specs database Competitive advantages: Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization Creative and Technical Support Full time Creative Services Manager Second Tier technical support offered locally

Eyeblaster Professional Services Alleviate the resource headache Full Campaign Management Full media and creative trafficking Ensuring all Flights are live and all Activity Tags are implemented correctly on the advertiser site Campaign reporting and optimization duties. Reporting schedule can be determined by agency. Campaign Analysis Full analysis of the campaign results based on the metrics the agency chooses. Presentation provided to agency for delivery to client, agency can choose templates for formatting and layout. Competitive advantages: Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization

So why choose Eyeblaster? Three thoughts to leave you with Simple Our tools simplify the planning, trafficking, campaign management, and reporting process Nimble Greater ability to shift product roadmap based on client feedback, plus we focus only on agency side ad-serving Australia is loved Very strong market here which allows us to lead the product growth. We deliver what you want – local needs count!