Innovative Ideas to Increase Your Bottom Line Follow us live on Twitter @mmdigs_scouting #BSAfund2016

How Exploring can be a pathway for board development & funding Welcome How Exploring can be a pathway for board development & funding E-Funding Activate Your Alumni Ian Lilien Director, Fund Development National Service Center, BSA ian.lilien@scouting.org

How EXPLORING can be a pathway for board development & funding Steven Benini Co-Director of Development Greater New York Council, BSA steven.Benini@scouting.org

Case for Exploring Community Benefit Case Statement for Teenagers Corporate Volunteer Engagement Pathway for Corporate/Law Enforcement Leadership NEW Visibility

Stewardship of Exploring Volunteer Leadership Board Development Special Event Connections Corporate Bowling/ Grants/Service Alumni/Eagle Scouts

Exploring… Work to engage those who share their concern for the future of our young people

E-Funding Michaela Monson e-Funding Digital Marketing Strategy Specialist National Service Center, BSA michaela.monson@scouting.org

e-Funding…What’s the big deal? Donor retention rate of 58% when using a multi- channel strategy Growth of 9.2% in revenue from online funding Represented 7.1% of all fundraising done in 2015 Nearly 14% of all giving was done on a mobile device #GivingTuesday online donations were up 52% in 2015 26% of adults give to a charity after being asked by a friend on social media 20% of donors gave in response to an email Your donors are in more than one place! Donor retention of 58% when using multi-channel strategy. 29% offline-23% online only Growth of 9.2% in revenue from online funding compared 8.9% in 2014 Represented 7.1% of all fundraising done in 2015 6.7% of all fundraising done in 2014 Nearly 14% of all online donations in 2015 were made using a mobile device. The data shows that 43% of mobile transactions are made on an iPad®, 42% using an iPhone®, 14% on Android® devices. #GivingTuesday online donations were up 52% in 2015 26% gave as a result of a friend asking via social media 20% in 2014 20% of donors gave in response to an email 6% in 2010

Where’s the money? Engage your constituents FOS Scholarships or Cause Campaigns Capital campaign clean up Donation of non-cash assets #GivingTuesday and end of year push

But, how….. Donation page on website Crowdfunding Text campaigns Social media pleas Charity Websites Email campaigns Events Most councils have an online donation page presence. If you do not, National has an option already set up for you.. APTG Not GoFundMe, but the power of… Working to have the ability for text campaigns Charity Buzz, AmazonSmiles, etc.

EUREKA! What’s next? Contact: Michaela Monson 972) 580-7860 michaela.monson@scouting.org e-Funding and Online Presence Assessment The assessment covers your council’s online presence – website, social media, etc. – and addresses areas of strength and needed improvement, as well as helps with e-funding strategies to maximize online donations.

Activate Your Alumni Members Ryan Larson Assistant Director, NESA and Scouting Alumni Association National Service Center, BSA ryan.larson@scouting.org

www.scoutingalumni.org

www.scoutingalumni.org

www.scoutingalumni.org

Twitter: @mmdigs_scouting #BSAfund2016 Q&A Twitter: @mmdigs_scouting #BSAfund2016