Welcome to our Presentation

What is Connect2Social WiFi? A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools Essentially, what we are talking about is a method for businesses to collect customer data and use that data to engage with and market back to customers. Connect2Social WiFi provides a solution that takes the conversation about WiFi away from IT and IT managers and more towards marketing and line of business. Connect2Social WiFi is the solution to many line of business needs around customer insight and targeted customer engagement and can provide a return on the cost of installing a WiFi network Boost your social profile and engage with your customer’s social network Market to your customers in real-time Understand more about your customers and who they are Secure and legally compliant guest WiFi Available in many different languages

with separate guest and Provide legal, secure, family friendly WiFi Be secure with separate guest and business networks Be family friendly with state of the art content filtering Be legal operate in line with best practice

Free WiFi - the #1 Amenity More on your bottom line It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free WiFi. 88% of travellers expect Wi-Fi Internet access to be free of charge in all lodging types Will stay longer in a location that provides WiFi More likely to spend additional money HOTEL * TripAdvisor Survey

” you can easily lose them. Grow your customer database You’ll have the ability to profile the data, see who’s really in the venue, and instantly start collecting email address of your real customers. “ You can have legendary service and awesome products but if you don’t build a relationship with your customers, you can easily lose them. ” - Microsoft

Free marketing tools We give control back to the venues by allowing them to brand their own WiFi pages where other WiFi providers control that branding - and data collected. Many companies are also willing to pay for sophisticated email management and sending platforms. Connect2Social have created a tool that allows you to send emails or SMS’ to your customers - tailored to their demographic and/or behaviour. https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q 43% used their phones to look at product reviews and compare prices while out shopping, a trend that’s known as ‘showrooming’ 74% would be happy for retailers to send a text or email with promotions and receive this information whilst they are in store

72% 70% Social media benefits of all internet users are now Approximately 60% of WiFi users login using Facebook. That’s instantly more Likes and posts about your brand/venue. Plus you are also reaching their friends. 72% of all internet users are now active on social media 70% of marketers used Facebook to gain new customers

The customer journey summary Connect2Social WiFi delivers real value to any business providing guest WiFi access This is a quick overview of how Connect2Social WiFi works and highlights in simple terms how Connect2Social WiFi can help generate a ROI. Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business

The user log in process The splash screen can be completely customised with your branding. • Information about the company Social feeds Advertising and promotions Local information Company imagery the process in more detail

The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way. Splash screen

Splash screen Accept terms The user accepts the terms. This allows us to collect the data held by the various social media sites or from the form Splash screen Accept terms

Splash screen Accept terms Give venue a mention The user is asked for a like or follow. There are many different views on what a facebook like is worth and this really differs from one business to the next but there is clear value in gaining likes and follows for many organisations. Splash screen Accept terms Give venue a mention

Splash screen Accept terms Give venue a mention Online splash The splash pages are fully customisable and brandable and can be used to promote products and services or 3rd party advertising. The online splash can be monetised with 3rd part advertising, can promote the organisation’s own products and services. This can be replaced with a URL redirect to any web page/landing page of their choosing. Splash screen Accept terms Give venue a mention Online splash

What data is collected and what can you do with it? Identify and segment your customers Profile your customers Visit frequency & behaviour Actionable insights Profile your customers - Demographic information such as age, gender, location and contact details Visit frequency & behaviour - By recording the MAC address you can see how often someone visits and for how long Actionable insights - By knowing your customers better and how they interact with your business allows you to segment and target more effectively

Analytics

Overview

Visitor

Network

Customer asset management

Location

Real time reports

Heat mapping

Footfall

Pathways - linear

Pathways - sunburst

Marketing

Splash page

E-shots

Social posts

Social insights

Visit triggered coupon

Visit triggered coupon Dwell triggered coupon

Visit triggered coupon Dwell triggered coupon Birthday coupon

Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon

Build an engagement strategy Identify and segment your customers Social engagement • Promote your business via users’ social media • First time sign-in ask for a ‘Like’ or ‘Follow’ • Users post a message every time Manage your social platforms • You can manage all of your social networks and do posts directly from within the Connect2Social Portal Reward & incentivise Send offers to your customers via automated emails to encourage spend or repeat visits Welcome reward A free drink or discount the first time a user accesses the WiFi Loyalty reward A free drink or discount for a frequent visitor Lapsed incentive A free drink or discount for customers that have not visited for a while Track campaigns The effectiveness of your offers and incentives can be tracked in the portal

So scenario one – out shopping

Instant engagement – reason to be online loyalty Measure/reward online / in store

Regular visitor – we know that Bar code as redemption mechanism

Sponsorship eg. Lady certain demographic – free facial at quiet times for the cosmetics counter. Get the idea now…. triggered information – person engaged Opt out whenever they like Man in pink suit – works there

Reason to connect Download app

Contentious call by ref

More blatant monetisation eg Again – behind the scenes….

Final scenario – in a hotel

Taster CTA to website

Incentivised survey Behind the scenes…

Tiered bandwidth We have payment options for addition time, tiered bandwidth and better speeds. This is a featured requested heavily by the hospitality sector organisations

thanks for listening!