Sectional Contextual Behavioural Demographic Meteo Standard Targeting Sectional Contextual Behavioural We can show your advert to customers on the section of your choice We can show your advert to customers based on the content of our articles We can show your advert to customers based on their interests Demographic Meteo We can show your advert to customers based on their characteristics e.g. age, income, gender We can show your advert to customers based on the weather

Sport News Property Leisure Click2Find Cars Announcements Competitions Sectional Targeting We can show your advert to customers based on the section they are on News We can show your advert to customers based on the section they are on. This can be fixed or page impression basis. Click2Find Sport Property Competitions Cars Events Leisure Jobs Announcements

Travel Entertainment Automotive Sport Finance Technology Behavioural targeting We can show your advert to customers based on their interests Entertainment People visit different websites depending on their interests. We know what websites people have visited and we place people into categories based on these interests. When customers visit our websites, we know what category they are assigned to and we can show relevant adverts. It’s important to note that all the information is collected anonymously. Travel Technology Business Automotive Finance Sport Lifestyle & Shopping

Business Sport Education Beauty Environment Finance Agriculture Contextual targeting We can show your advert to customers based on the content of our articles Sport Hobbies Contextual targeting allows us to categorise every article we write. Each article that is written is parsed on entry into our editorial system; we look for keywords, specific phrases, repetition and general themes and then assign an advertising category to the article which you can then target. When the article is read by one of our users the advertising category ID is pre-defined and associated to that article. This ID is then passed to our advertising server and a relevant targeted advert is returned, all within a hundredth of a second. Pets Beauty Education Weather Local Government Business Careers and Jobs Charity Non Football Sports Environment Health Finance Arts &Entertainment Travel Family Agriculture Home Improvement Consumer Electronics Burglary

Male Female Parents 35-54yrs 18-49yrs 55+ yrs Mums 25-54yrs Demographic targeting We can show your advert to customers based on their characteristics Male 25-54yrs The Quantcast tool anonymously identifies audiences across the web and categorises them into gender, household income, education level and age groups. Newsquest Digital then match the Quantcast model and serve your commercial message to these groups of audience on the Newsquest network of sites. 35-54yrs Female 18-49yrs Uni Educated 55+ yrs Parents 18-34yrs Household Income £50+ Mums 18-24yrs

Fair Sunny Cloudy Thundery Drizzle Rain Fog Snow Mist Hail Overcast Meteo targeting We can show your advert to customers based on the weather Sunny Fair We pass the latest weather information into our ad server (DFP). Our ad server recognises what the keyword is and requests a relevant advert to be served. We target a specific creative to the weather type and the advert is displayed. This can happen across the entire portfolio of Newsquest websites in England and Wales, again allowing us to target against various weather conditions, making it not only relevant to weather but to the local area as well. Fog Hail Showers Cloudy Drizzle Rain Snow Thundery Sleet Mist Overcast