Ch 4: Behavior & Attitudes

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Presentation transcript:

Ch 4: Behavior & Attitudes Part 2: Feb. 12, 2014

How does our behavior drive our attitudes? Stanford Prison Experiment as example - What was the procedure? Differences in groups’ behaviors by Day 2: Guards: Prisoners: How/why did the experiment end?

Main Results from the SPE: 1) 2) 3) Ethical issues?

How does behavior affect attitudes? 1) Foot-in-the-door phenomenon: What is it? Example? 2) Escalating behavior: May explain harmful acts SPE example -

3) Cognitive Dissonance theory Research by Festinger on a boring task Prefer consistency (attitudes match behavior) How do we respond to inconsistency? Festinger’s experiment –

Cog Dissonance (cont.) Results of Festinger’s experiment? What was the role of insufficient justification? $20 condition - $1 condition -