Social Cognition.

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Overview  How do we perceive people?  How do we form and change attitudes?  How are we attracted to others?  How do others influence our behavior?
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Presentation transcript:

Social Cognition

Cognitive Dissonance Theory Theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent When our attitudes are inconsistent with our actions, we change our attitudes to reduce the dissonance.

Cognitive Dissonance Theory

Cognitive Dissonance Theory

Cognitive Dissonance Theory

Cognitive Dissonance Theory

Social Influence

Social Influence: Conformity and Obedience

Conformity Adjusting one’s behavior or thinking to coincide with a group standard

Solomon Asch (1907-1996) Social psychologist who researched the circumstances under which people conform

Asch’s Conformity Study

Factors Increasing Conformity The person feels incompetent or insecure. The group has three or more people. The rest of the group is unanimous. The person is impressed by the status of the group. No prior commitments were made. The group is observing the person respond. One’s culture encourages conformity.

Stanley Milgram (1933-1984) Social psychologist who researched obedience to authority

Obedience Tendency to comply with orders, implied or real, from someone perceived as an authority

Milgram’s Obedience to Authority

Milgram’s Obedience to Authority (Data from Milgram, 1974)

Milgram’s Obedience to Authority

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