ebIZ STARTUP SECRETS
EBIZ START-UP SECRET #1 – GET LISTBUILDING SOFTWARE YOU WILL NEED SOFTWARE FOR LIST BUILDING AUTORESPONDER BE WILLING TO PAY FOR THE SOFTWARE GET IT IN PLACE AS YOU BUILD YOUR WEBSITE SEVERAL COMPANIES AWEBER GET RESPONSE MAILCHIMP LEARN ABOUT HOW YOURS WORKS
Ebiz startup secret#2 – build your websites with wordpress In order to start any e-business you will need to have your own website. Choose a website system that is easy to learn and to customize. Wordpress is easy to learn and customize. You can customize the look with themes (free and paid) You can customize the function with plugins (free and paid) When you get your hosting, make sure it has Cpanel and Fantastico (ASK) Use a Company Like Hostgator Or if You’re Planning many websites, use a virtual dedicated server
Ebiz start up secret#3- customize the look of your site with a theme Wordpress is a customizable website Once you decided on your business, you can customize the look of your site with a theme. Themes can be paid or free Themes can be found inside of Wordpress Once you have defined your market and niche, you can always upgrade your theme Choose a Theme based on your site visitors not on your preferences
Ebiz startup secret #4 pick a niche market You need to have a Unique Selling Proposition (USP) But you need to have a niche that you can sell things to make money in it. Find a niche where offers are already selling and ads are placed. In general, Health, Finance and Relationships are broad areas where you can find a niche. If you choose a niche, outside of the “big three”, find one where people are passionate (usually you’ll see a magazine with paid ads) Find a niche that is not being underserved or not served at all.
Ebiz startup secret #5 – find something to sell to Your market You can sell information products as an affiliate You can create your own information You can create your own software You can sell physical products You can sell services Do a combination.
Ebiz startup secret #6 – learn how to do basic keyword research One of the best ways to determine what your market wants is to look at the keywords. Google has several tools but you can use two of them to give you an idea of how to promote your site. First, take a look at the Google Adwords Keyword Tool Second, take a look at Google Trends Once you have a list of keywords, take a look at your competition on Page one of Google Then use good content to promote your business or website on those keywords.
Ebiz startup secret #7-set up your opt-in page for list building You should already have an autoresponder and know how it works. You need to build a list of subscribers so you can sell to them over and over again. You want to send traffic to your opt-in page rather than straight to the offer. Set up your Opt-In page to give your visitors something valuable in exchange for their email address. Set up your web page so that there are no distractions from the Opt-In Process (leadpages.net). Make sure that you advertise this link when you are promoting your business.
Ebiz startup secret #8-create video content for your keywords YouTube videos rank in the search engines because they’re owned by Google. Create video content for each keyword that you’re trying to promote. Answer the key questions of your potential site visitors. Put your keyword in the title, description and tags of your video. Do expert research or interview an expert on the subject. Make sure the link to your landing page is present in the description area or the video.
Ebiz secret #9 – create social media accounts and make connections Create social media accounts in all major platforms. (Facebook, Twitter, Google+, Linkedin, Pinterest, YouTube, Tumblr) Find out who the active people are in your niche. Find their social media accounts. Make connections by sharing and commenting on their content. Ask them questions and show interest. Continue the dialogue with them.
Ebiz secret #10 – promote your content to your social media connections Now that you have developed relationships in your niche, you’re ready to start sharing content of your own. You’ll want to make sure the content is helpful to their community. Share your content across all of the social media platforms. Make sure all of your content, articles, video and audio are on your website or blog. Share your content with your email subscribers. ASK, your email subscribers and your social media community to share your content.
Ebiz secret #11 -The keys to content creation What kind of content does your community prefer? Make sure your content is relevant. Make sure your content adds to the conversation. Make sure your content is helpful and solves problems. Make sure your content has a point of view. Make sure it’s expert content.
Ebiz secret #12- different kinds of content creation You can create articles (Your Website or Blog) You can create ebooks (PDF or Kindle) You can create videos ( YouTube) You can create audio (Blog Talk Radio or Itunes Podcast) You can create presentations on Google Hangouts (video) You can create pdf documents for sharing sites (slideshare and scrbd)
Conclusion: maintain your list! Your email list IS your business. Treat it as if it’s precious. Make sure to keep in contact with them. Make sure to get their feedback. Reward them for being on your list. Help them in their daily lives.