Modern e-Marketing Tools in Tourism Industry

Slides:

Advertisements

Similar presentations

INTERNET MARKETING CHAPTER4 Social Media Marketing Pranjoy Arup Das.

Advertisements

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

TechnoloyPlus Insightful Training On Using Emerging Internet Technology & Media Effectively For Business Success & Hotel Success.

Masterclass 2008 Online Distribution: Attracting better business from the online world.

Social, Mobile and Local – The Now and Future of Hotel Internet Marketing Presented by Lisa Klueppel and Philip Faircloth.

A framework for dealing with digital media Using a 4D approach Chris Addison, Web Communications, International Food Policy Research Institute 11 November2010,

Presented by Christian Becker TripAdvisor: How reviews influence consumer purchases 5/14.

ETourism “The Future” President of IOETI “International Organization for the Electronic Tourism Industry” Dr. Yehia Abu Al-Hassan.

One Place for all profitable web solutions Getontheweb.in Himansshu H Singh P E -

Confidential ©Nokia 2008 Innovation and Monetization of Mobile Applications Sunil Rao Head of Forum Nokia -India.

TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI.

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

TAG-Org Websites 1. Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online.

© Copyright 2008 STI INNSBRUCK GuestCentric OC Working Group – Serge Tymaniuk.

Airbnb.com Find a Place to Stay Rent from people in 25,693 cities and 192 countries. Team- 4: Sanjay Jasuja | Sarika Prasad | Sridhar Sarnobat | Bhavani.

Reputation 2.0 RTReview – your guest review management tool.

Airbnb.com Find a Place to Stay Team- 4: Sanjay Kumar | Sarika Prasad | Sridhar Sarnobat | Bhavani Yella.

Page 1www.sitecore.net Behavioral Targeting – Live!  The importance of understanding and attaching engagement value  to each visitor interaction Presented.

Ruder Finn Interactive ePR. 91% of internet users use a search engine 6B searches per month in the U.S. *Pew Internet Project.

Social Media for Byways July 15, Let’s Answer the Why.

© Copyright 2008 STI INNSBRUCK TrustYou Ioan Toma.

7C MODEL ON ITALIAN WINE INDUSTRY Tiia Hyvärinen, Nina Straková.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Video #1 What is Google AdSense and how can you make money with it?

Strategies to Build Online Presence for Business.

How Social Media Changed The World Of Event Planning By Olivia Burke.

Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.

Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.

A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.

SEO Singapore Company. Our Service  SEO Singapore  SEO Singapore Services SEO Singapore Services  Web Development Company Singapore  Social Media.

FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE? FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?

Why should Real Estate Agents have an Amazing Website?

Quality SEO Content Writer

How Do You Choose The Best Space Renting Script?

SOCIAL MEDIA MANAGEMENT

Online marketing 4. ONLINE BOOKING PLATFORMS FOR TOURISM SECTOR

Yatra is one of the leading online travel companies in India and committed to our mission of “creating happy travelers.” Since their inception in 2006,

Powerful solutions For your student recruitment in 2017/2018 with Digital Education Marketing.

Unique tools and services of Unihotel.org platform

Creating traveller context BETA 7 October

Digital Marketing Strategy

Discover How Your Business Can Benefit from a Facebook Fanpage

Discover How Your Business Can Benefit from a Facebook Fanpage

Hubspot Partner Success Workshop

5 Essential Inbound Marketing Strategies

Digital Marketing Company in India

Welcome to the new presentation TIS

Digital Analytics Best Practices for Financial Services Environments

Instagram A Mobile Partner for the Tourism Industry

Global Tourism Trends Horwath HTL.

Clipping Path Services and Social Media in Online Marketing.

Online Reputation Management

At IMMWIT we know very well that online success takes constant renovation and commitment. There are no shortcuts for success. You need to regularly engage.

Social Media Basics for Parents

Get the List of Steps to make your website Google and User-Friendly.

What are the Advantages of hiring web and logo designer companies?

Which kind of advantages will you get developing your websites in India?

 Best SEO Company in Udaipur Web

Eric Insler Big 4 Consultant ( )

SOCIAL MEDIA MANAGEMENT

90% SOCIAL MARKETING GROW YOUR BUSINESS WITH SOCIAL MEDIA

Digital Marketing Training In Pitampura Digital Marketing Training In Pitampura.

without Losing Your Business Sales

Why Digital Marketing Career Is Important? Presented By:- Abhinav Shashtri.

Helpful Things To Know For Successful Digital Marketing Strategy Presented By:- Abhinav Shashtri.

Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Build Awareness: Buildup Brand Image: Content Improves Website.

Introduction To Digital Marketing. Digital Marketing Consist Of  (SEO) Search Engine Optimization  (SEM) Search Engine Marketing  (SMM) Social Media.

Digital Marketing Services PREPARED BY : GLOBALMAILMEDIA

Presentation transcript:

Modern e-Marketing Tools in Tourism Industry Bringing Together ICT and Youth Engagement to Develop Kakheti’s Tourism Industry Presented by: Imeda Imedashvili

Introduction What is e-Marketing? Marketing of products and services using various means of digital technologies

e-Marketing tools in Tourism Industry Modern day Travel Cycle according to UNWTO

e-Marketing tools in Tourism Industry Dreaming phase Surfs the web , social media platforms ( Travel websites, Facebook, Instagram, etc.) Researching Narrowing down choices – TripAdvisor, Google and other search engines Booking Booking.com , Airbnb Experiencing Where life interactions come into place Sharing Social media platforms, TripAdvisor reviews, different blogs, etc.

Global Trends SoMo Social Media – Customer service channel Mobile – Decision making on the the fly

Global Trends Booking.com

Global Trends Facts Statistics Last Update Number of Airbnb users 100 million 7/13/16 Number of Airbnb hosts 640 000 hosts Number of Airbnb listings 2,3 million 7/11/16 Average number of nightly Airbnb stays 500 000 stays per night 5/27/15 Number of cities that Airbnb is active in 65 000 3/4/17 Number of countries that Airbnb is active in 191 countries 6/30/16 Percentage of Airbnb guests that are female 54 % 9/7/15 Percentage of Airbnb guests that are male 46 % Total number of Airbnb guest arrivals all time 160 million 2/15/17 Number of active Airbnb NYC listings 43 000 12/15/16 Number of Airbnb units in the U.S. 173 000 2/7/16 Top city for active Airbnb listngs Paris Global Trends Airbnb

Local Trends Word-of-mouth Organized travel SoMo Global trends Domestic individual travelers rely on information provided from peers Organized travel Most popular Georgian tourism website Turebi.ge offers organized tours domestically SoMo Mainly utilized by well developed tourism service providers Global trends

Gap Analysis

Gap Analysis Booking stage Experiencing stage Sharing stage Property online management Quality of the content Overpricing Outdated Information Naming of the properties Experiencing stage Quality of the service Language barrier Charging more to the foreign travelers Sharing stage Lack of the feedback

Thank you for your attention If you have any questions please ask