Modern e-Marketing Tools in Tourism Industry Bringing Together ICT and Youth Engagement to Develop Kakheti’s Tourism Industry Presented by: Imeda Imedashvili
Introduction What is e-Marketing? Marketing of products and services using various means of digital technologies
e-Marketing tools in Tourism Industry Modern day Travel Cycle according to UNWTO
e-Marketing tools in Tourism Industry Dreaming phase Surfs the web , social media platforms ( Travel websites, Facebook, Instagram, etc.) Researching Narrowing down choices – TripAdvisor, Google and other search engines Booking Booking.com , Airbnb Experiencing Where life interactions come into place Sharing Social media platforms, TripAdvisor reviews, different blogs, etc.
Global Trends SoMo Social Media – Customer service channel Mobile – Decision making on the the fly
Global Trends Booking.com
Global Trends Facts Statistics Last Update Number of Airbnb users 100 million 7/13/16 Number of Airbnb hosts 640 000 hosts Number of Airbnb listings 2,3 million 7/11/16 Average number of nightly Airbnb stays 500 000 stays per night 5/27/15 Number of cities that Airbnb is active in 65 000 3/4/17 Number of countries that Airbnb is active in 191 countries 6/30/16 Percentage of Airbnb guests that are female 54 % 9/7/15 Percentage of Airbnb guests that are male 46 % Total number of Airbnb guest arrivals all time 160 million 2/15/17 Number of active Airbnb NYC listings 43 000 12/15/16 Number of Airbnb units in the U.S. 173 000 2/7/16 Top city for active Airbnb listngs Paris Global Trends Airbnb
Local Trends Word-of-mouth Organized travel SoMo Global trends Domestic individual travelers rely on information provided from peers Organized travel Most popular Georgian tourism website Turebi.ge offers organized tours domestically SoMo Mainly utilized by well developed tourism service providers Global trends
Gap Analysis
Gap Analysis Booking stage Experiencing stage Sharing stage Property online management Quality of the content Overpricing Outdated Information Naming of the properties Experiencing stage Quality of the service Language barrier Charging more to the foreign travelers Sharing stage Lack of the feedback
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