Convention Centres of Canada 2011 Benchmarking Results July 2012 Calgary

Convention Centres of Canada Current Sample Calgary Penticton Edmonton (Expanded) Prince George Fredericton (New) Quebec City Halifax Regina Hamilton Saskatoon (Expanded) London Toronto Montreal Vancouver (Expanded) Nanaimo (New) Victoria (Expanded) Niagara Falls (New) Whistler Ottawa (New/Expanded) Winnipeg

Questions Eliminated Eliminated detail on “Other Event Revenue” Eliminated detailed operating expenses. Only asked for total operating expense. Eliminated detailed payroll. Only asked for total payroll costs.

Event Revenue by Event Type “Same Store” Included Centres: Calgary, Edmonton, Hamilton, London, Montreal, Nanaimo, Penticton, Prince George, Quebec, Regina, Saskatoon, Toronto, Victoria, Winnipeg Not Included: Vancouver (because of skewy 2009 data), Niagara, Ottawa, Fredericton – all not operational, Halifax does not break out revenue by type. If you include Niagara, Ottawa, Vancouver, and Fredericton the percentages become: Conventions/Conferences- 41.4% (was 38.7%) Trade Shows- 6.2% (was 6.8%) Consumer Shows- 9.7% (was 10.2%) Meetings- 14.4% (was 15.1%) Food and Beverage- 22.2% (was 23.7%) All Other Events- 6.1% (was 5.5%)

Increase (Decrease) in Gross Event Revenue by Event Type ($000s) “Same Store” Does not include Halifax (No revenue by event type) Fredericton, Niagara and Ottawa (No data before 2011), and Vancouver (No data in 2009)

Meeting and Convention Revenue Trend ($000s) All Convention Centres include except Halifax (Event revenue not broken down) Ottawa included 2006-2007, not included 2008-2010, and included in 2011. Saskatoon added 2007 Regina and Nanaimo added 2008 Niagara and Fredericton added 2011

Event Revenue and Occupancy Trends $Millions/%Occupancy Saskatoon included starting 2007 Nanaimo, Regina and Penticton included starting 2008 Vancouver included starting 2010 Fredericton, Niagara, and Ottawa included in 2011

Convention Centre Groupings <$3M (M&C) Group 2 $3M-$12M (M&C) Group 3 >$12M (M&C) Fredericton Calgary Montreal Hamilton Edmonton Toronto London Halifax Vancouver Nanaimo Niagara Falls Penticton Ottawa Prince George Quebec City Regina Victoria Saskatoon Winnipeg Groupings remain the same despite M&C revenue fluctuations (Winnipeg down, Saskatoon up)

2010 Meetings and Convention Revenue Group 1 Convention Centre Total Revenue M&C M&C Revenue as % of Total Saskatoon $10,127 $3,453 34.1% Regina $6,241 $1,453 23.3% London $4,743 $2,387 50.3% Hamilton $3,344 $1,526 45.6% Penticton $1,566 $617 39.4% Nanaimo $1,686 $421 25.0% Fredericton $1,561 $737 47.3% Prince George $1,306 $488 37.4%

2010 Meetings and Convention Revenue Group 2 Convention Centre Total Revenue M&C M&C Revenue as % of Total Calgary $19,696 $12,031 61.1% Ottawa $14,881 $9,625 64.7% Edmonton $14,065 $7,098 50.5% Quebec City $13,102 $9,504 72.5% Winnipeg $8,234 $2,473 30.0% Halifax $6,973 n/s Victoria $5,377 $4,140 77.0% Niagara Falls $3,177 $2,258 71.1%

2010 Meetings and Convention Revenue Group 3 Convention Centre Total Revenue M&C M&C Revenue as % of Total Toronto $51,189 $28,808 56.3% Vancouver $42,006 $25,235 60.1% Montreal $31,256 $18,011 57.6%

Convention and Meetings Performance - By Group # of Conventions 6 - 50 24 - 55 34 - 58 Median 25 36 43 Median $/Convention $43,071 $142,175 $370,546   # of Meetings 65 – 385 38 – 502 187 - 301 182 240 301 Median $/Meeting $1,947 $6,671 $23,602 Group 2 does not include Halifax as they don’t split revenue by type Does not include Fredericton, Niagara, or Ottawa due to partial operating years.

Utilization and Revenue per SQ.FT.- By Group Total Rentable SQ. FT. 629,572 642,446 1,373,315 Average 89,939 107,074 457,772   Average Utilization 33.7% 44.7% 50.6% Range 12.8%-62.1% 37.6%-55.9% 49.0%-53.1% Avg. $/SQ. FT. $69.9 $116.1 $91.1 $17-$149 $65-$205 $89-$94 Avg. $/Rented SQ. FT. $198 $262 $180 $65-$385 $107-$421 $168-$190 Does not include Fredericton, Niagara, or Ottawa due to partial operating years.

Exhibit/Meeting/Ballroom Space Utilization Trends Group 1 2006 is based off: London, Hamilton, Prince George 2007 Is based off: Saskatoon, London, Hamilton, Prince George 2008-2009: All Group 1 2010: All except London who didn’t provide utilization for 2010 2011: All except Fredericton due to partial operating year.

Exhibit/Meeting/Ballroom Space Revenue Trends Group 1 2007 is not included in the trend for group 1 as Nanaimo, Penticton and Regina were not in the survey. All centres are included for 2008-2009. 2010 includes all centres except for London as they did not provide utilization for 2010 to calculated the $ rented/sq/ft. 2011 includes all centres except Fredericton due to partial operating year.

Exhibit/Meeting/Ballroom Space Utilization Trends Group 2 Includes all Group 2 centres except Niagara and Ottawa due to partial operating years.

Exhibit/Meeting/Ballroom Space Revenue Trends Group 2 Includes all Group 2 centres except Niagara and Ottawa due to partial operating years.

Exhibit/Meeting/Ballroom Space Utilization Trends Group 3

Exhibit/Meeting/Ballroom Space Revenue Trends Group 3 Does not include Vancouver

Grossed Up Event Revenue Composition by Group Type of Revenue Group 1 Group 2 Group 3 Space 17.1% 27.8% 29.4% All Other Event Revenue 82.1% 72.2% 70.6% Total 100.0% Does not include: Group 2: Winnipeg (not supplied in survey)

Total Gross Revenue by Event Type – Group 1 Includes the following Centres: Hamilton, London, Penticton and Prince George Added in 2007: Saskatoon Added in 2009: Regina and Nanaimo Added in 2011: Fredericton

Total Gross Revenue by Event Type – Group 1 Includes the following Centres: Hamilton, London, Penticton, Prince George, Saskatoon, Regina and Nanaimo Added in 2011: Fredericton

Total Gross Revenue by Event Type – Group 2 Includes: Calgary, Edmonton, Quebec City, Victoria and Winnipeg. Halifax not included: does not break out event revenue by type. Ottawa and Niagara Falls NOT INCLUDED

Total Gross Revenue by Event Type – Group 2 Includes: Calgary, Edmonton, Quebec City, Victoria and Winnipeg. Halifax not included: does not break out event revenue by type. Ottawa and Niagara Falls INCLUDED

Total Gross Revenue by Event Type – Group 3 Includes: Toronto, Montreal, Vancouver.

Year-on-Year Food and Beverage Revenue % Change Group 3 – Vancouver is not included Group 1: Nanaimo, Regina – begin in 2009, Saskatoon – begin in 2008, Penticton is excluded due to skewy numbers and non consistent revenues between 2004-2008. Fredericton not included due to partial operating year. Group 2 – All centres except Niagara and Ottawa due to partial operating year

Sales and Marketing Spending - By Group Avg. S&M Spending $439,641 $1,100,065 $3,014,130 Range $120k- $809k $464k- $2.20m $2.65m- $3.23m Median $357,412 $849,604 $3,156,351   S&M Spending as % Event Revenue 10.6% 10.3% 7.3% 6.4%- 18.8% 3.3%- 26.5% 6.2%- 10.8% 11.1% 6.3% Group 2 does not include Winnipeg Does not include Fredericton, Niagara, or Ottawa due to partial operating years.

Total Sales and Marketing Convention Centre Spending Group 1 2006 - does not include Saskatoon, Nanaimo or Regina 2007 – does not include Nanaimo or Regina

Total Sales and Marketing Convention Centre Spending Group 2 Does not include Winnipeg in Group 2

Total Sales and Marketing Convention Centre Spending Group 3 Does not include Vancouver

Year-on-Year Average Operating Costs % Change Group 3 – Vancouver is not included Group 1: Nanaimo, Regina, Penticton – begin in 2009, Saskatoon – begin in 2008, Does not include Fredericton (partial year) Group 2 – All centres except Niagara and Ottawa (Partial Year)

Year on Year Change in Marketing Spend and Total Gross Revenue – Group 1 Prince George increased marketing spend between 2005 & 2006 which drove the average up to 58.2% so I took them out of the 2006 total. 2006 Now only includes London and Hamilton Nanaimo, Penticton, Regina – begin in 2009 Saskatoon – begins in 2008 Does not include Fredericton due to partial operating year.

Year on Year Change in Marketing Spend and Total Gross Revenue – Group 2 Does not include Winnipeg Also, Does not include Niagara, or Ottawa due to partial operating years.

Year on Year Change in Marketing Spend and Total Gross Revenue – Group 3 Does not include Vancouver

Year on Year Change in Payroll as % of Total Gross Revenue – By Group Group 1: Nanaimo, Penticton, Regina – begin in 2009, Saskatoon begins in 2008. Fredericton not included (partial year) Group 2: Winnipeg is not included. Niagara and Ottawa not included (partial year) Group 3: Vancouver is not included

QUESTIONS???