ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (Otmpc) An agency of the government of Ontario responsible for Tourism Marketing Position Ontario as a preferred global destination with a powerful brand and impactful marketing Increase tourism expenditure and visitation Execute effective partnerships

OUR approach TARGETED Market and segments targeted based on visitation and expenditure potential INTEGRATED AND ALIGNED Utilizing all OTMPC assets from across the organization and integrated program elements for maximum impact Aligned under one brand PARTNERED Leveraging the strength of partnership – with Destination Canada, with Regional Tourism Organizations, Destination Marketing Organizations and private sector stakeholders

OPTIMIZE BRAND PLATFORM ACTIVITY BY MARKET OTMPC - Led Campaigns + Destination Canada Led Campaigns + Travel Trade + Media Relations TIER 1 ONTARIO QUEBEC UNITED STATES UNITED KINGDOM CHINA Destination Canada Led Campaigns + Travel Trade + Media Relations TIER 2 GERMANY FRANCE JAPAN SOUTH KOREA BRAZIL MEXICO Travel Trade + Media Relations TIER 3 WHERE AM I? OPTIMIZE BRAND PLATFORM INDIA CANADA 6

MULTIFACETED WITH PAID, EARNED AND OWNDED ASSETS OTIC’s

SPOTLIGHT FOR 2017 ALWAYS ON

SPOTLIGHT FOR 2017 LEADING ALIGNMENT WITH INDUSTRY DRIVE BRAND AWARENESS DRIVE TRAFFIC AND LEADS TO PARTNER WEBSITES PUSH DIRECTLY TO PARTNER SITE LESS DUPLICATION BETTER COORDINATION GREATER EFFICIENCY STRONGER RESULTS COMMON KPIs GREATER INDUSTRY BENCHMARKS COMMON DASHBOARD ONE BRAND VOICE CUSTOMIZE A CALL TO ACTION DEPENDING ON OBJECTIVE

RESULTS PAID ADVERTISING SALES MISSIONS AND TRADE EVENTS DIGITAL PRINT SOCIAL ONTARIOTRAVEL.NET 4.8 MILLION VISITS 3500 INDUSTRY PARTNER LISTINGS OVER 1.3M LEADS TO PARTNERS ANNUALLY DATABASE 260,000 OPT IN CONSUMER DATABASE 6000 OPT IN INDUSTRY DATABASE 11 TRAVEL INFORMATION CENTRES IN ONTARIO MOBILE APP 73,000+ DOWNLOADS PRINT PUBLICATION (SPRING/SUMMER) 1.2M DISTRIBUTION: ONTARIO QUEBEC US (SUPPORTED BY DIGITAL) ROBUST SOCIAL MEDIA CHANNELS INCLUDE: FACEBOOK - 267,550 INSTAGRAM - 119,406 TWITTER - 66,193 PINTEREST - 4178 YOUTUBE - 3670 BLOG COMMUNITY ENGAGEMENT 874,000+ REACH 58M PAID ADVERTISING ONGOING PAID ADVERTISING IN KEY MARKETS SALES MISSIONS AND TRADE EVENTS DOMESTIC AND INTERNATIONAL ACTIVITY FAMILIARIZATION TOURS FOR MEDIA & TOUR OPERATORS SALES MISSIONS and EVENTS JOINT MARKETING

WAYS TO LEVERAGE OTMPC Register your FREE business, events, and package listings Opt-in to receive OTMPC communications Present to our team Ontario Travel Information Centres Provide content/story ideas Collaborate on marketing initiatives Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns Media relations/familiarization tours Social media Advertise in OTMPC programs Strategy development and consultation on markets, segments, tactics, market readiness, etc…

VALUE FOR PARTNERS FREE Listing, Packages and Events Trip planner on ontariotravel.net ontariotravel.net Mobile app Call Centre OTICs Online Chat INTEGRATION = VALUE Website - over 4.8 Million Visits Mobile App - over 73,000+ downloads Call Centre - #calls 2015-2016: 66,978 OTICs - 1 Million consumers through the centres annually Live Chat - #chats 2015-2016: 12,993

OPT-IN TO RECEIVE OTMPC OPPORTUNITIES AND COMMUNICATIONS REGISTER YOUR FREE LISTING! New Account – listings registration Existing Account - log in Opt-in to receive OTMPC communications

CONNECT WITH US! @Ontario Travel Connect via Twitter with… Kevin Forget Travel Promotion Officer @OntarioKevin Our travel counsellors… Tija Lidums (Barrie) @OntarioTija Lidia Romeo @OntarioLidia (Niagara Falls) Angela Romano (Sault Ste. Marie) @OntarioAngela @Ontario Travel @Ontario Travel @Ontario Travel @TravelOntarioCanada @OntarioTravel #DiscoverON

Partnership Development and Sales 416-314-6314 | 1-888-365-4422 Otmp.sales@ontario.ca