The Year of Introductions for Carmel Road … FY 15: The Year of Introductions for Carmel Road …

Introducing Carmel Road Unoaked Chardonnay A fresh and expressive alternative to traditional oak-laden chardonnay The only 100% unoaked chardonnay in the JFW portfolio! Mark your calendars: Virtual Launch & Tasting: July 21 with Sur Lucero and Wendi Hammond “Today, unoaked Chardonnay is more than a trend in California. It’s a movement.” - Steve Heimoff, Wine Enthusiast, 05.23.2013

Introducing New Pinot Noirs from Panorama Panorama is the largest high density vineyard in the US, and it is time to show its magnificence! 3 new small lot bottlings V13 available July 2015 Great On Premise door openers! “I was expecting a lot from these wines & they delivered. All three are very close in quality, and represent a huge leap forward for Carmel Road Pinot Noir”. Steve Heimoff, May 2014, barrel sample tasting

Introducing Kris Kato, new Winemaker for Carmel Road! Native of Oregon Education in Fermentation Science from Oregon State University Winemaking tenure (15 yrs.): Gallo Bronco Wines Constellation Brands Blackstone Estancia Mark West “Moving to the Central Coast really spiked my interest in cool-climate varieties like Pinot and Chardonnay.”

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Now, Introducing….Drew Barrymore Carmel Road & Drew Barrymore – Smart, Confident & Relaxed Here Jeff can speak to the similarities in Drew’s personality & CR’s brand personality. He can also discuss that its these qualities that have allowed her to transcend her film roles to become a celebrity brand in her own right.

Barrymore Wines & Carmel Road Here Jeff can speak to the similarities in Drew’s personality & CR’s brand personality. He can also discuss that its these qualities that have allowed her to transcend her film roles to become a celebrity brand in her own right.

Launch: Barrymore Wines by Carmel Road First varietal: 2013 Monterey Pinot Grigio Ships late September 2014 Launch Date: October 2014 Coming soon: Co-branded Pinot Noir Start with publicity by Drew, along with consumer launch events

Carmel Road & Drew Barrymore – 360 Execution New Barrymore and CR Wines New Sales Tools with Drew! Consumer Launch in October Public Relations / Social Media/ Advertising Push Spring 2015 Demos & Tastings & Master Sommelier Education

How will you (re) introduce Carmel Road in your market?