Sue Fidler sue@suefidler.com 07889 350285 www.suefidler.com Sue Fidler
Consultation Sue Fidler Sue Fidler
"Consultation is when opportunities are provided for all those who wish to express their opinions on an area of our work (e.g. identifying issues, developing or changing policies, testing proposals or evaluating provision) to do so in ways which will inform and enhance that work." Sue Fidler Sue Fidler
How does it work? Start a conversation or ask a question Invited members or public respond Discussion of issues between members Organisers collate information Present report to policy makers Sue Fidler Sue Fidler
Why is it growing? declining Participation in traditional political involvement national and local government want to re-engage the public opportunity to involve interested parties and stakeholders in real response to issue develop relationship with stakeholders through interactive involvement growth of the online audience who expect interaction Sue Fidler Sue Fidler
E-Consultation Sue Fidler Sue Fidler
Government loves the idea parliament has commissioned over 25 online forums every major government department has its own tranche of consultative papers local government is following suit planning authorities, LEAs are all at it Sue Fidler Sue Fidler
http://www. cabinetoffice. gov http://www.cabinetoffice.gov.uk/regulation/consultation/government/index.asp Sue Fidler Sue Fidler
http://www.dfes.gov.uk/consultations/ Sue Fidler Sue Fidler
http://www.nif.co.uk/planningforreal Sue Fidler Sue Fidler
Within our own organisations policy direction mission delivery of services change of direction Sue Fidler Sue Fidler
Questions to ask? do you have an audience? do you have a subject? have you planned the process have you got the tools? have you got the resources? have you agreed terms? what level of Transparency? how will you manage reporting? Sue Fidler Sue Fidler
Questions to ask? do you have an audience? do you have a subject? have you planned the process have you got the tools? have you agreed terms? what level of Transparency? how will you manage reporting? WILL YOU ACT ON THE ANSWERS? Sue Fidler Sue Fidler
What are the risks? government by-passing the voluntary sector bias of larger or richer audiences and organisations too many voices not enough planning lack of trust in the mechanism Sue Fidler Sue Fidler
In- or Ex-clusive? methods used physical barriers (e.g. inaccessibility of ICT) attitudinal barriers financial barriers cultural barriers Sue Fidler Sue Fidler
Key points to the point - precise detailed explanations clear message – brand/title/images to the point - precise detailed explanations clear call to action report back on success Sue Fidler Sue Fidler
Key areas to address • get beyond the "usual suspects” • choose methods appropriate for the audience • ensure that all views can be included • allow some flexibility in how people can respond • accessible information is central • the language used must be inclusive • images used must reflect diversity • feedback should be provided to respondents Sue Fidler Sue Fidler
http://www.epolitix.com/EN/ Sue Fidler Sue Fidler
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http://www.CPRE.org.uk/ Sue Fidler Sue Fidler
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Tools Sue Fidler Sue Fidler
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Websites 34 Million people have access in UK - 57.2% of the UK population - 69% have broadband spend 10 hours a month on line Neilson Net Ratings 2005 Sue Fidler Sue Fidler
Email cheap easy instant delivery instant response/reporting drives traffic to website builds relationships offers choice Sue Fidler Sue Fidler
BUT… don’t use outlook or other desktop tool – you need email broadcast system make sure it is compliant – DPA, unsubscribe make it clean and simple only ONE call to action (sequential not parallel) do you have the names, or where can you get them??? Sue Fidler Sue Fidler
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SMS message on posters, fliers, PR supporters text keyword to shortcode either text back with next steps text back with link to website or WAP cheap (£100 to set up 8p per outgoing SMS) gets right to audience young people and people on the move Sue Fidler Sue Fidler
Discussion Forum/List Serve online discussion, normally by thread/subject can be moderated or not can be open or closed can be web based or emailed to participants allows user discussion within a subject free online software – yahoo, google, etc proprietary – sits on your site Sue Fidler Sue Fidler
Chat Room users are online at the same time live chat between users can be open/between all or user specific allows more quick fire conversation than forum free online software proprietary – sits on your site Sue Fidler Sue Fidler
Blogs blogs (web – logs) are online journals/diaries updated on a regular basis personal story, message, rant some allow responses/comments public lists or private spaces free online versions proprietary – sit on your site RISK – not moderated, you have to trust the blogger Sue Fidler Sue Fidler
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Podcast short audio file downloaded from website by user regular/automatic – daily or weekly download ad-hoc/manual – downloaded when user finds user needs listening software (itunes, doppler) http://www.podcastingnews.com/topics/Podcast_Software.html creative software list http://www.podcastingnews.com/topics/Podcasting_Software.html Sue Fidler Sue Fidler
Video or Webcasting short video film held on website literally ‘click to play’ offer broadband or dial up speeds compress video into small download no cost of distribution global availability 24/7 Sue Fidler Sue Fidler
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organisational or public Image Gallery organisational or public held on website public can upload their own images usually moderated gives great visual or campaigning and issue Sue Fidler Sue Fidler
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Community Sites online communities allow people to create a profile offer blogs, video, images, email, forums networking individuals and groups myspace.com Sue Fidler Sue Fidler
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Campaigning Sue Fidler Sue Fidler
Campaigning: single issue focus gaining a voice collaborative opportunities community building community participation Sue Fidler Sue Fidler
E- Campaigning: online presence 24/7 365 beyond local into national and international cheap communication user generated content gives supporters a voice allows supporters to interact how and when they want Sue Fidler Sue Fidler
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Needs to be: clear message obvious call to action a range of activities petition email Local Council, MP, PM meetings rallies volunteering Sue Fidler Sue Fidler
Basic questions: do we need to campaign? what needs to change? how can we change it – is campaigning the right tool? can we raise the issue? > awareness > alignment > engagement > action who is your audience? where are they on this issue? > petition > email MP> protest > rally Sue Fidler Sue Fidler
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Sue Fidler Sue Fidler
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Sue Fidler Sue Fidler
Sue Fidler sue@suefidler.com 07889 350285 www.suefidler.com Sue Fidler