Cornerstone Partnership Overview

Cornerstone Goals for the Northeast Florida Region Increase per capita income/wealth Create higher paying jobs Position area for the new economy Increase and enhance the workforce Expand the tax base Encourage business and industry development within the region Grow without sacrificing quality in the environment

Why do ED Regionally Partners vs. Competitors More resources Creates efficiencies Combined research Prospects demand it More opportunity for surrounding counties

Key Elements of Partnership Research Marketing Prospecting/Recruiting Communications/Strategies Closing the deal

Research Demographics/Labor Buildings/Real Estate Targeted Industries Specific Prospect Needs Software for Prospect Management Website

Research – Commute Zone & Labor Force Analysis Study Labor force within 20-, 40- and 60-minute commute times (30 minutes for Baker) 22 employment nodes throughout region Study components Demographic analysis Maps Phone survey

Online Properties Database www.NortheastFloridaCommercialRealEstate.com

Prospect Management System iAvenue

ExpandInJax.com County web page

Regional Partner Interaction Bi-Monthly Partner Meetings Prospects Strategic Issues Cornerstone Luncheons ED Roundtable Regional Leaders Meetings Special Events Letter Series County Visits

Cornerstone Marketing Program

The Most Important Sources of Business Regional Partnership Enterprise Florida Site Consultants Local Referrals

Site Consultants 60% of Major Projects Communicate Regularly and Succinctly Build a Relationship Visits Familiarization Tours CoreNet EFI Tours Sell the Region

Quarterly Newsletter to Site Consultants – Spotlight each County

Public Relations Media Fam Tours Articles Placed More Credible Marketing

Business Missions, Conferences & Trade Shows CoreNet IAMC Sales Missions Enterprise Florida Consultant Missions Trade Shows International Mission

Cornerstone Philosophy on Partner Structure Project Managers in Cornerstone are primary contact until county is selected Responses to prospects must be fast, high quality and consistent Cornerstone Research and support are available to all partners Partner counties focus on responses to interest, infrastructure and existing business Cornerstone should host dialogue on important regional issues

Other Regional Structure Options Partners fund marketing program All responses are sent to all partner counties All partners respond and pursue prospects separately Regional partnership focuses more on key regional issues that cross all lines and pursues action

Clay County – Why We Did It BRAC – NAS Cecil Field Closure Leverage Resources Eliminate Duplication Building Consensus

Roles & Responsibilities Define Expectations Open Communications

Different Types of Partnerships Marketing Recruitment Community Building Issue Driven All of the Above

Discussion To ask a question, simply press * # on your telephone, or type your query into the chat box on the left.

Contact Information Jerry Mallot, CCE Executive Vice President, Economic Development Jacksonville Regional Chamber of Commerce (904) 366-6654 jerry.mallot@myjaxchamber.com Kellie Jo Kilberg, IOM President Clay County Chamber of Commerce (904) 394-7198 kjkilberg@claychamber.com