Repetitive strains, fractures and concussions are a huge cost in physiotherapy, medical scans, and compensation.
Costs are ENORMOUS. The US: Salaries for injured athletes. [MLB, NFL 2015] Australia: Sports injuries. [news.com.au 2011] New Zealand: Rugby injuries. [ACC 2015]
Protective effect against injury Injuries are PREDICTABLE. Under- & over-training. High Unprepared Protective effect against injury Fatigue Injury Risk Low Low Training Load High
Problem: Inaccurate training load. Speed Location Force +
Missing gap: The force. Location Speed Force +
Solution: Wearable force garment + artificial intelligence.
Real-time data and analytics. Newtons 4000 2000 Baseline
Team: Complementary skills. Jack Ng. Founder & CEO. PhD in electronic packaging & interconnect. Eirini Komninou. CTO. PhD in applied artificial intelligence for space engineering. Business and Sensor Veterans: Ex-CTO Multi-national sensor company. Chairman, CEO, several Scottish software, sensor and wearable companies. Mentor in sport industry in Los Angeles.
Competitive advantage: Hardware & software integration. Proprietary wearable soft force sensor. Sensor construction Lowest hysteresis Technical textiles Backend algorithms. Neural networks: Non-linear statistical data modelling
Benefits: Reduce injury costs. Take the guess work out of risk management. Easy and quick: no enterprise database software. Reduce athletes’ time lost, improve quicker and safer.
National top coaches from multiple sports. Opportunity: Demands in UK and US. National top coaches from multiple sports. American college football trials. Business model: Hardware manufacturing partnership. Data subscription revenue stream. Fitness and health monitoring market = $50 Billion by 2021. 285 Million units p.a. [Global Industry Analysts Inc.]
Why is this important: Lives of the young and the old. 38 million kids in youth sports in US. 70% drop out by the age of 13. Another 33% between 13 and 17. Concussions, cognitive decline, arthritis, bone deformity. Life after sport:
Summary Reducing injuries by 15% will result in billions of cost savings per year. LiveSkin provides the missing metric for training load. Sport analytics for the masses.