OUR MISSION DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Our programs serve students in: Marketing Business Management and Administration Finance Hospitality and Tourism

OUR MEMBER PROFILE Serves students in grades 9-12 Serves students in postsecondary College and career preparation Marketing Finance Hospitality and Tourism Business Management and Administration Co-curricular

Our students have diverse interests. Future Major/Career Path DECA National Accounting/Finance 4.7% 2.7% Advertising/Public Relations 3.3% 0.7% Business Administration 8.4% 5.1% Business - International 5.2% 1.5% Business Owner/Entrepreneur 14.0% 4.2% Fashion Merchandising 5.7% 2.4% Hotel/Resort Management 1.3% 0.4% Sales/Marketing 0.8% Sports Marketing/Management Travel and Tourism 1.1%

ATTRIBUTES AND VALUES Competence Innovation Integrity Teamwork

GUIDING PRINCIPLES DECA prepares the next generation to be Academically Prepared Community Oriented Professionally Responsible Experienced Leaders

GUIDING PRINCIPLES DECA’s Comprehensive Learning Program Integrates into Classroom Instruction Applies Learning Connects to Business Promotes Competition

DECA’s COMPREHENSIVE LEARNING PROGRAM Aligned with clusters and pathways Enhances teaching and learning Business Partnerships Competitive Events Learning Program Conferences Online Activities Resources School-based Enterprises

DECA SUPPORTS STUDENT ACHIEVEMENT Small learning communities Experiential learning activities Rigor and relevance Diverse activities Strong business partnerships Advisor professional development

DECA SUPPORTS PROGRAMS OF STUDY Spans secondary and postsecondary Strong partnerships Accountability and Evaluation System Professional Development

Programs of Study and DECA Marketing Cluster Example 9th Grade | Introduction to Business and Marketing Principles of Marketing Event Global Entrepreneurship Week, H&R Block Dollars and Sense 10th Grade | Marketing 1 Buying and Merchandising Team Decision Making Event School Based Enterprise, PiperJaffrey and Co. Survey 11th Grade | Advanced Marketing Marketing Management Series Event New York Experience, Finish Line Challenge 12th Grade | Marketing Communications Advertising Campaign Event Senior Management Institute, GEW Postsecondary | Professional Sales Major Sales Management Event (Collegiate DECA) Integrated Marketing Communications Academy (Collegiate DECA) and Online Sales Challenge

Programs of Study and DECA Business Management and Administration Cluster Example 9th Grade | Introduction to Business and Marketing Principles of Business Administration Event Global Entrepreneurship Week, H&R Block Dollars and Sense 10th Grade | Business Law Business Law and Ethics Team Decision Making Event SBE, DeVry Innovations and Entrepreneurship Challenge 11th Grade | Business Management Business Services Operations Research Event Innovations and Entrepreneurship Conference 12th Grade | Entrepreneurship Entrepreneurship Written Event Senior Management Institute, GEW Postsecondary | Human Resources Management Major Human Resource Management Event (Collegiate DECA) Business, Management & Administration Academy (Collegiate DECA) Entrepreneurship Challenge (Collegiate DECA)

Programs of Study and DECA Finance Cluster Example 9th Grade | Introduction to Business and Marketing Principles of Finance Event H&R Block Dollars and Sense 10th Grade | Introduction to Finance Financial Services Team Decision Making Event School Based Enterprise 11th Grade | Accounting 1 Accounting Applications Series Event Stock Market Game 12th Grade | Accounting 2 Finance Operations Research Event Financial Literacy Promotion Plan Postsecondary | Business Finance Major Financial Statement Analysis Event (Collegiate DECA) Financial Services Event (Collegiate DECA)

Programs of Study and DECA Hospitality and Tourism Cluster Example 9th Grade | Introduction to Business and Marketing Principles of Hospitality and Tourism Event Dimensions magazine 10th Grade | Introduction to Hospitality Hospitality Services Team Decision Making Event School Based Enterprise 11th Grade | Lodging Management Hotel and Lodging Management Series Event Sports and Entertainment Marketing Conference 12th Grade | Travel and Tourism Hospitality and Tourism Operations Research Event Business partnership with Marriott or Hilton Postsecondary | Hospitality Major Travel and Tourism Event (Collegiate DECA) Hospitality, Travel and Tourism Academy (Collegiate DECA) Virtual Business Challenge-Restaurant Management

LEARN MORE www.ncdeca.org www.deca.org