The Trusted Resource® When It Matters Most for Automotive Shoppers What’s my car worth? What will my next vehicle be? What should I pay for my next vehicle? KBB.com Today 2 in 3 shoppers who traded in their vehicle used KBB.com to determine the trade-in value1 KBB.com is the most visited site for trade-in values1 Values Trade-in Blue Book® Value Instant Cash Offer (via Autotrader) Trade-in Evaluator Research 93% of shoppers access model information on vehicle-shopping sites2 74% of shoppers say “online videos helped me learn more about specific trucks/cars”3 5-Year Cost to Own KBB Awards Buyer’s Guides & Top 10 Lists KBB Ratings & Reviews Buyer’s Guide Sponsorship 91% of shoppers access vehicle pricing on vehicle-shopping sites2 Pricing was the most useful content to shoppers who favor KBB.com2 Pricing Fair Purchase Price Range Free Dealer Price Quote Certified Listings Program 1: 2014 IHS Automotive Buyer Influence Study, in partnership with AutoTrader.com. Base: Purchasers Who Traded-In a Vehicle 2: J.D. Power 2014 New Autoshopper Study (NAS), Sept 2014 3: Google. Digital Drives Auto Shopping. November 2013 Note: Products above are a sample and not representative of all KBB.com products. Italicized products are OEM or dealer advertising products.

What will my next vehicle be? To Better Serve Consumers While Researching, Ad Opportunities Continue to Be Enhanced 2016 Ad Product Updates Research ACCELERATOR Enhancements Larger, persistent billboards New Mobile Marquee unit VIDEO MARQUEE OWNERS HOME PAGE TAKEOVER Enhancements Larger, persistent billboard & wallpaper Marquee upgrade opportunity DIRECTSHARE KBB.com data intelligence based on shopper behaviors KBB.com API KBB.com content and data infused into ad creative on- and off-site SMARTPHONE BT & SUB-SEGMENT TARGETING NEW CAR TABLET EXPERIENCE Category Sponsorship Home Page Presence SEGMENT BUYER’S GUIDE Pre-roll Opportunities Note that these mockups are not final product designs and are subject to change.

What will my next vehicle be? What should I pay for my next vehicle? Evolving The Trusted Resource® To Fulfill More Automotive Shopping Needs What’s my car worth? What will my next vehicle be? What should I pay for my next vehicle? The Future of KBB.com 20% of shoppers rated the experience of “valuing a trade-in” as mostly negative1 18% rated “receiving an offer for a trade-in” as mostly negative1 Trade-in Sell Donate Values Simplified Valuation Path More Resources for Disposing of Vehicle As the known valuations and pricing leader, KBB.com is especially focused on innovating how today’s shoppers find the best vehicle for them. Research Nearly 9 in 10 KBB.com shoppers are undecided2 45% of KBB.com shoppers are undecided on segment or vehicle type2 42% of shoppers are using multiple devices3   Vehicle Discovery Based on Needs & Wants Building, Carrying & Comparing Consideration Sets Across Devices 17% of shoppers rated the experience of “negotiating a purchase price” as mostly negative1 65% of shoppers use their smartphone while at the dealership3 61% access vehicle pricing content on mobile devices while at the dealership3 Pricing Bridging Online Research & Offline Transaction Helping Negotiations on the Lot 1: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader 2: KBB.com Web-Intercept Survey, Q2 2014 3: J.D. Power 2014 New Autoshopper Study (NAS), Sept 2014 Note: Products above are a sample and not representative of all KBB.com products. Italicized products are OEM or dealer advertising products.