International Marketing Presentation Skills Michelle Li November 2016 Voice Power International Marketing Presentation Skills Michelle Li November 2016

Cicero “Without good delivery, the best speaker cannot be of any account at all.” How far do you agree with Cicero that the most important thing in a presentation is how you sound? What’s the difference between pausing and hesitation? How can a good use of pausing be helpful to both speaker and audience?

Mark Twain “No word was ever as effective as a rightly timed pause.” Read the quote aloud. If you could pause just once, where would you pause? Try two, three or four pauses. Which version sounds best?

Gerry Spence “I learned that the spaces between words were as important as the words themselves.” Read the quote aloud. Try pausing for a second after “spaces between words”. Now try two, three and four seconds. How long is too long?

Conversation vs presentation a. Speak faster? b. Speak louder? c. Pause more? d. Sound more fluent? e. Sound clearer? f. Sound more interesting?

You know, there are a lot of myths about speaking in public You know, there are a lot of myths about speaking in public. Myth number one is that what you actually say is only seven percent of the message. Thirty-eight percent is how you sound and fifty-five percent is how you look. But think about it. I mean, if that was true, you could go to a talk in Swahili and still understand ninety-three percent! Myth number two is that public speaking is most people’s greatest fear – just above death. The comedian Jerry Seinfeld has a great joke about that. He says, “Come on, if it really was their greatest fear, at a funeral the person giving the eulogy would rather be in the box!”

You know, there are a lot of myths about speaking in public You know, there are a lot of myths about speaking in public. Myth number one is that what you actually say is only seven percent of the message. Thirty-eight percent is how you sound and fifty-five percent is how you look. But think about it. I mean, if that was true, you could go to a talk in Swahili and still understand ninety-three percent! Myth number two is that public speaking is most people’s greatest fear – just above death. The comedian Jerry Seinfeld has a great joke about that. He says, “Come on, if it really was their greatest fear, at a funeral the person giving the eulogy would rather be in the box!”

You know,▲ there are a lot of myths about speaking in public▼ You know,▲ there are a lot of myths about speaking in public▼. Myth number one ▲ is that what you actually say ▲ is only seven percent of the message ▼. Thirty-eight percent is how you sound ▲ and fifty-five percent is how you look ▼. But think about it ▼. I mean, if that was true ▲, you could go to a talk in Swahili and still understand ninety-three percent ▼! Myth number two ▲ is that public speaking is most people’s greatest fear ▼– just above death ▼. The comedian Jerry Seinfeld ▲ has a great joke about that ▼. He says ▲, “Come on ▲, if it really was their greatest fear ▲, at a funeral ▲ the person giving the eulogy ▲ would rather be in the box ▼!”

“I have a dream” speech No fillers (or ‘um’) http://en.wikipedia.org/wiki/I_Have_a_Dream

Listening Listen to two versions of the same presentation. How are they different?

The Obama “Uh” Count Problem with fillers https://www.youtube.com/watch?v=v_q4PJeP7V0

Word stress Underline the main stress in the two sentences.

Other people’s money Read the descriptions of the two characters What is the name of the company? What problem is the company facing? Why do you think Garfield is known as Larry the Liquidator? What is Garfield’s relationship with the company? Who will benefit from Garfield’s plan? Who will suffer? Think of 4 adjectives to describe each character.

Listening How do the two speakers’ styles compare? Think about pace, volume, and sentence length.

Andrew Jorgenson speaks slowly and deliberately uses quite long sentences, but breaks them up with frequent pauses a very emotional speech uses a lot of imagery of death and destruction builds up from a quiet opening to a louder closing personal attack on Garfield

Lawrence Garfield speaks in short staccato sentences uses simple words and a certain amount of sarcastic humor varies his voice a lot, switching from almost a whisper to louder sections echoes Jorgenson’s death theme, but turns it around, claiming the company had destroyed itself before he arrived