Author’s Perspective: Bias in the Media and Author’s Purpose Mrs. Deller LA 1

and sometimes unreasoned, What is Bias? a personal, and sometimes unreasoned, judgment : prejudice

Bias? How?

Bias? How?

Race and Gender Bias in the Media 3:58 You Tube Video Race and Gender Bias in the Media 3:58

Bias in Advertising Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

Author’s Purpose: WHY an author has written a piece of text To inform Giving information about a particular topic To entertain To make readers/viewers feel certain emotions To persuade Author is presenting own opinions/views/beliefs in hopes that readers/viewers will take on these ideas as their own

Author's Purpose Activity Did You Catch All That? Let’s Find Out  Author's Purpose Activity 6-8ish

Student YouTube Videos Author's Purpose PIE 5:32

What is the Author’s Purpose in the Following Commercials? Author's Purpose Commercials 13 min