CONNECTING WITH THE NEW DONOR Workshop and Panel 8 ways to give on all slides Nominations board Amanda – board member Title: relieving director hr riverina institute tafe

if they can see, hear & feel it above the big national causes 2 TRENDS WE HAVE SEEN Donors are looking for local if they can see, hear & feel it above the big national causes Single cause, high profile charities are often the default change to region – merges Fly in bubble only. Other text already up Fly in only 2 or 3 big moments.

2 THINGS WE HAVE DONE Launched “May is Giving Month” A celebration of our local giving culture Understood we need to simplify the message Bubble re distribution amounts – sorts of projects

MAY IS GIVING MONTH Objective Build awareness and profile Build Facebook likes, drive people to the Border Trust website, generate donations, generate leads for Workplace Giving Key Message When you give to Border Trust, 100% of funds stay local Actions Launch event Share stories of donors and grant recipients Month long media campaign Social media, radio and print Objective Build awareness and profile of Border Trust amongst our region Build Facebook likes, drive people to the Border Trust website, generate donations, generate leads for Workplace Giving Key Message When you give to Border Trust, 100% of funds stay local to support the people and not-for-profit community organisations of Albury, Alpine, Corowa, Greater Hume, Indigo, Towong, Tumbarumba and Wodonga. Actions Launch event Share stories of donors and grant recipients through month long campaign Social media – daily posts – from the words of donors and recipients Radio – 3 interviews per week plus in-kind commercial Print – 3 stories throughout month

We asked grant recipients: MAY IS GIVING MONTH We asked our donors: Why is it important to you to give where you live?   How does it make you feel when you give in this way? What would you say to others who are thinking about their own charitable giving? We asked grant recipients: Why was it important to receive a local grant? What did you do with it (or will you do with it)? How did it make you feel when you received it? What would you say to others who are thinking about their own charitable giving? delete

Recognise that 8 Ways to Give may be 7 too many! SIMPLIFYING THE MESSAGE Most importantly Have a Board member with expertise in marketing and communications Recognise that 8 Ways to Give may be 7 too many! Create a Planning Session to Define our Value Proposition Simplify our message Develop an infographic to simply illustrate what we do Set our priorities Articulate our value proposition: Define our key target audience/stakeholders, the unique “service/offering? We provide and the way we deliver that value Simply descibe who we are and what we do – what value do we deliver Sets the foundation for all our key messages 2. Simplify our message 3 Detemrine 12 month priorities Agree them Determine key actions aligned to priorities Align resources to actions

More, what we would do differently WHAT WE WOULDN’T DO AGAIN More, what we would do differently Recognise our capacity Give ourselves more time Understand that the world of Community Foundations can be complex It takes time to understand ourselves… then more time to simply tell others Set up introduction slide Fly in benefits Both employees and employers can get on board. 3 benefits

THANK YOU Set up introduction slide Fly in benefits Both employees and employers can get on board. 3 benefits