RAYMOND The complete man BY LT B03 Ketan Valecha Neha Tiwari Mukul Gautam Nishant Gupta Prachi Raj Rijo T Jose

INTRODUCTION Incorporated in 1925, Raymond Group is one of India's largest branded fabric and fashion retailers. It is one of the leading, integrated producers of worsted suiting fabric in the world. Gautam Hari Singhania is Chairman and MD of Raymond Group. The Group owns apparel brands like Raymond, Raymond Premium Apparel, Manzoni, Park Avenue, Color Plus, Parx & Notting Hill. All the brands are retailed through „The Raymond Shop‟ (TRS). Worsted Raymond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India. With a capacity of 31 million meters.

PROMOTION STRATEGY ADVERTISEMENTS – Television – T.v advertisements are one of the most conventional forms of promotion covering large number of customers . https://www.youtube.com/watch?v=d1T2mbqBQvs PRINT –Raymond uses newspapers, magazines , catalogue to promotes its products . OUTDOOR HOLDINGS -RAYMOND advertisements can be seen on outdoor holdings .

PUBLIC RELATIONS RAYMOND IS ALWAYS PREPARED TO DEVOTE TIME AND MONEY TO THE PROCESS OF SEEKING OUT LOCAL PARTNERS AND BUILDING RELATIONSHIPS CORE VALUES OF RAYMONDS – TRUST -Conducting ourselves in a manner that will earn the Respect of our employees, customers, and vendors. QUALITY- Achieving excellence in all that we do RAYMOND has been ranked – 20th in "The Brand Trust Report, India Study, 2011 Fashion Awards 2009 - Most Admired Textile Brand of the Year 20th in "The Brand Trust Report, India Study, 2011" Fashion Awards 2009 - Most Admired Textile Brand of the Year

PERSONAL SELLING Exclusive brand stores Retailers Provide customers a unique and leisurely shopping experience Retailers Raymond products are available in small retail stores .  

DIRECT MARKETING RAYMOND has its own official site to sell its products online . https://raymondnext.com/ https://www.raymondselect.com/ RAYMOND clothes are available through e-commerce stores. Flipkart Myntra etc .

SALES PROMOTION TECHNIQUES Premium pricing policy for its products. Potential customers are high-end individuals who are on a look- out for quality rather than quantity they can easily afford its prices in the consumer market. Raymond offers discounts on offline/online platform as well as free stitching is provided on exchange of old clothes .

IMC OF PROMOTIONAL TOOL IN RAYMOND Advertisement Public Relation Personal Selling Direct Marketing Sales Promotion COMMUNICATION DESIGNED TO DELIEVER ONE CONSISTENT MESSAGE TO BUYERS-”COMPLETE MAN””

SAILENT FEATURES OF RAYMOND’S PROMOTIONAL CAMPAIGN 1950-60-The companies publicity efforts during this period was based on “Chess King”, which motif, which reflected the group’s focus on higher-end upwardly mobile market. 1970s-The focus was shifted to an “ordinary man” character. Advertising included imagery to connect to the common man. 1980s-Guide to the well dressed man, this gave Raymond its first spot under the sun. 1992-2002-The Complete man came into existence 2002 onwards-The complete man legacy was continued.