WAP Sabrina Chan.

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Presentation transcript:

WAP Sabrina Chan

WAP Hottest area in Telecommunication Business? -Wireless Telecommunication Over 300 million mobile phone users worldwide, according to Nokia Corp. Result- Wireless Application Protocol (WAP)

WAP WAP is a worldwide standard for providing Internet Communication and advanced telephony services for wireless devices. Developed by WAP Forum Over 100 member companies

WAP Advantage- optimizes current Internet standard for wireless uses. Accept widely in the industry Future? Lots of business opportunities.

WAP-Capable Mobile Telephones Source: Micrologic Research

Strategic Alliances Users of browser-enabled mobile phones will increase from; > Year 2000 - 1.1 million > Year 2003 – 79.4 million Source: Jupiter Communications Estimate digital wireless-phone subscribers; > Year 1998 – 220 million worldwide > Year 2002 – 1 billion worldwide Estimate Internet users; >Year 1998 – 150 million > Year 2002 - >500 million Source: Yankee Group

WAP

Strategic Alliance Formal and mutually agreed-upon between companies Partners pool, exchange and/or integrate selected business resources Not how long it can last rather the value that each partner receives

Why Strategic Alliance? Play important role in the future Competing on a number of fronts; > Operating Systems > Internet access and solutions that will wirelessly integrate different devices > Form ing alliance from fear of losing out

Various Alliances Symbian The WAP (Wireless application protocol) Forum Motorola – Cisco alliance Microsoft – BT alliance, WirelessKnowledge – Qualcomm Bluetooth SWAP

Strategic Alliance source: www.ovum.com

Ericsson & Microsoft 8th December, 1999 HQ in Sweden Ericsson owning the majority of the shares

Ericsson & Microsoft Develop applications for mobile devices Ericsson will provide WAP format Adopting Microsoft Mobile Explorer for Internet phones

Ericsson & Microsoft Main Feature Emerging standards for third generation (3G) mobile networks –GPRS Create a powerful client protocol WAP/XML Bluetooth

WAP

Ericsson & Microsoft Value Added Services Email alerts for hotmail accounts MSNBC News, score results, weather Sidewalk Events & Entertainments