Understanding the World of SEO

SEO stands for “search engine optimization SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

Understanding Business Understand Business and their Products and Services Audit When we start search engine optimization for any website, the first step is to audit the entire website and then understand the product lines in order to identify potential keywords. These keywords are then mapped to relevant URL’s to begin the structuring of the website. Then we start optimizing the landing pages according to the targeted keywords. To increase Search Engine visibility and authority of the page, we create backlinks on different platforms.

Website Audit An audit of the website is done to identify the weak areas and improve health. Technical Performance On-Page Factors Domain Analysis What is the current status of the website (in terms of traffic, ranking, conversion, technical issues etc) Is their any manual penalty? Backlink overview Domain Age

Keyword Analysis & Recommendation This is one of important task before starting optimization. Below mentioned are few metrics to analyse keywords: Current keywords (which are currently ranking ) Keyword Search Volume Keyword Trends Competitors keywords (what keywords they are targeting) Site:www.codinginstitute.com “Keyword”

Technical Analysis and Recommendation Below are some important points to consider while optimizing a website: Site Speed for both Desktop and Mobile Navigation URL Structure SSL Certificate Content Structure defined in step 5 Duplicate & Low Quality Content Mobile Friendly/Responsive Blog Robots.txt File Social Media Buttons and Links Sitemaps Google Analytic/Search Console/GTM Canonical Issue

SEO On-Page Recommendation Below are some important points to consider while optimizing a website: Keyword Mapping & New Page Creation Meta Tags Headings Content Images Interlinking

Website/Competitors Backlinks Analysis Study the website and competition backlinks and segregate based on below factors: Link Diversification Domain Authority Segmentation Do Follow/ No Follow Segmentation Referring Domains

Link Building & Onsite Blogging Link building is one of most important ranking factor but nowadays quality is more important than quantity. Following are few activities that we perform: Guest Post Event Submission Video optimization and Sharing Local Listing Social Sharing Vertical Directories PPT/PDF Article Submission Press Release Q & A Social Bookmarking Forum Participation Profile Creation Infographic Submissions

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