Newspaper and Digital Advertising Solutions

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Presentation transcript:

Newspaper and Digital Advertising Solutions One-Order, One-Bill, One-Check

THE POWER OF NC PRESS SERVICES We save you time so you can better serve your client We are here to make buying print and digital advertising easier Partner with us and have the power of the state’s entire print and digital newspaper force at your fingertips We provide you with a full-service dedicated TEAM to oversee and manage all elements of your marketing campaign 152 Daily and Weekly newspapers 2,104,383 circulation 5,260,957 print readership

ABOUT NCPS We offer proven tools and strategies at affordable prices NCPS is member owned and directed by the newspapers of North Carolina. On behalf of our members NCPS offers print and digital advertising solutions. From campaign planning to placement to payment, we are here to assist you in all of your advertising needs in-state or nationwide. COST EFFECTIVE We offer proven tools and strategies at affordable prices ONE-STOP SHOP We have everything you need for a successful print & online campaign TRANSPARENT We provide you with measurable results through a 24-hour accessible reporting platform 3

THE SINGLE SOURCE SOLUTION Website design and Landing pages SEM Display Retargeting Direct Email Facebook advertising SEO List Optimization Interactive Video Reputation Monitoring Call Tracking Campaign Results Monitoring Quotes within 48 hours Any and all print publications Daily, Weekly, College, Military Orders – all with one point of contact Ad traffic – easy to manage Etears – delivered within 48 hours Payment – One-order, one-bill

ONTARGET – PRINT ADVERTISING Newspaper readership fact* 169 million adults in the U.S. read a newspaper in a month—whether it be in print, on a website or via mobile app. In total, newspapers reach 69% of the U.S. population in a given month. 81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Readers, whether print or digital, are still more likely to be college graduates and have annual household incomes over $100,000 than non-readers. 2016 Nielsen Research Customized display programs Any size, any market Front page advertising Inserts Zoning by ZIP Total Market Coverage Blended campaigns Quote > order > payment EASY Hi-impact, low-cost statewide or local options 2x2, 2x4, classified, quarter page Pick the week, pick the region One low cost Great option to supplement campaigns and for widespread reach on a budget

ONTARGET – DIGITAL DISPLAY ADVERTISING 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings. Google, 2014 Our goal is to help our customers improve their bottom line by providing cutting-edge solutions and industry best practices.

Facebook has an average of 936 million daily active users. FACEBOOK ADVERTISING Key Features Run ads on mobile as well as desktop newsfeed Reach exact target audience Track specific social actions with conversion pixels Receive campaign reports featuring transparent data via your RPM Dashboard Choose advertising objectives based on your marketing and business needs Drive traffic and interactions to your Facebook page and website Facebook has an average of 936 million daily active users. Facebook, 2014

DIRECT EMAIL Key Features Guaranteed engagement of 8% opens and 1% click-throughs Up-to-date database of over 200 million opted in email contacts Choose from multiple email themes and work with NCPS to provide images, copy, offers, and links Micro-target your audience based on geographics, demographics, vertical, behavior and more Access to 24/7 reporting via your custom dashboard 42% of businesses say email is one of their most effective lead generation channels. Circle Research, 2014

Questions Contact us Notes Follow up with NCPS about: 5171 Glenwood Ave Suite 486 Raleigh NC 27612 Phil Lucey, Executive Director phil@ncpress.com 919-516-8013 Notes Follow up with NCPS about: Ask NCPS to put together a quote for: