Craig Jacobson Open Spaces Website Basics Craig Jacobson Open Spaces

How do people get to your website?…google! What drives traffic? Google rankings, search terms, cross linking with partner sites, industry association sites

The new marketing is critical to achieving company goals Small and large companies selling B2B products and services have adopted new emarketing techniques

Basic concepts: Organic search versus paid search words - Google Adwords “Organic” search results influenced by website content, design and search engine ranking

Website Traffic Search Engine Rankings Website content is King Select your search terms Become top ranked in organic search Understand your traffic (website analytics) Examine competitors web traffic Website content is King Search engine optimization techniques can improve organic search rankings

What works: People often click through on organic search results- 74% of traffic

Quick Conclusions What does this mean to you, a website owner? - Quality content brings visitors. Know what brings traffic to your site. What search terms work? What referral sites are productive? - Business people look to your website differently depending on their role in a decision process and depending on their stage of a purchase process How do you make a website work for you? Provide all revelant information to prospects in easily digestable forms: written, audio, video and interactive Drive your own website visits using direct marketing Track visitors- log them into your CRM and begin marketing to them

Sales and Marketing Consulting Our Value: Create effective marketing campaigns Use direct marketing techniques to bring in more sales Design and implement marketing systems Thanks to Harte-Hanks, ominture, google, infusionsoft and others.