2017 Porsche 718 boxster launch opportunities February 17, 2016

“Jason”, the 718 Media Target, is likely to conduct research on KBB “Jason”, the 718 Media Target, is likely to conduct research on KBB.com Male Age 35-54 Bachelor’s degree or higher HHI of $100K+ comScore Plan Metrix Key Measures, Dec 2015

KBB.com presents unique opportunities to reach “Jason” with Porsche’s Work Hard, Play Hard approach

Create unexpected playful touchpoints 10 Favorite Convertibles Sponsorship Homepage Rotating Content Module KBB TV Roku Sponsored Playlist

“10 FAVORITE CONVERTIBLES” SPONSORSHIP Boost consideration by surrounding relevant editorial for the 718 Target All-new “Top 10 List” written by editors that will include Porsche 718 Boxster* Exclusive ownership of leaderboard and MREC for Boxster List publishing date and promotion will coincide with campaign flight for maximum exposure *Rank within the list to be determined by editorial Mocks are concept only. Actual design and layout of product is subject to change upon production.

Sponsor's ads in ‘Top 10' deliver up to 2.8x benchmark Despite low ranking on list, advertiser’s model steals attention from #1 2.8x lift vs CTR Benchmark Benchmark .091% Overview Page Sponsor’s Page #1 ranked model Source: DFP-P Data ‘Top 10 Best Sedans Under $25,000” Placements – 1/1/2014 – 1/26/2014

HOMEPAGE ROTATING CONTENT MODULE Prominent homepage placement within a native site experience Sponsored placement in the Homepage Rotating Content Module, one of KBB.com’s most effective traffic drivers for site content Users can click to 718 Boxster content on KBB.com or on Porsche.com 52% Native ads are viewed more than banner ads.1 Mocks are concept only. Actual design and layout of product is subject to change upon production. 1. IPG Media Labs Survey, http://www.sharethrough.com/downloads/Sharethrough-IPG-Research-OneSheeter.pdf

HOMEPAGE ROTATING CONTENT MODULE Prominent homepage placement within a native site experience Sponsor occupies third slot in Rotating Content Module and takes over the main header space above when selected Large sponsor photo Sponsor copy and link to OEM site with native look and feel 1 2 3 2 1 3 Mocks are concept only. Actual design and layout of product is subject to change upon production.

KBB TV ROKU SPONSORED PLAYLIST Excite the 718 Target on bigger screens using KBB TV’s growing Roku channel Porsche videos integrated into KBB TV’s “Performance” playlist on Roku Viewers can play Porsche videos individually from menu or watch them as they appear throughout the playlist* Porsche videos would be KBB.com’s 718 Boxster review and Porsche.com content Mocks are concept only. Actual design and layout of product is subject to change upon production. *Due to its recent launch, final KBB TV menu design and integration of Porsche videos are subject to change

Use innovative placements to maintain Porsche’s prestige KBB.com shoppers’ perceptions are steady but slightly trending downward Source: KBB BrandWatch, Q4 2015

Disrupt more serious pursuits with reminders of fun Inform & Impress Filmstrip Video Toolbar

IMPRESS & INFORM FILMSTRIP Capture competitive shoppers by combining emotion and expertise Custom rich media experience combining branded visuals with KBB.com editorial Shoppers can view multiple quotes and images by clicking down to reveal a new panel Available for conquesting on desktop and segment- targeting on mobile (via tap- to-expand MMA) Mocks are concept only. Actual design and layout of product is subject to change upon production.

Ads touting KBB.com accolades exceed benchmarks Targeting with a credible and relevant message multiplies engagement Tout Ad: Named a KBB.com “10 Best Xs” of 2015 Run of Category (Contextual) – Targeted to most relevant shoppers Tout ad: One of KBB.com’s “10 Best Xs” of 2015 Tout ad: One of KBB.com’s “10 Best Xs” of 2015 Tout messaging Source: DFP-P Data – Jan 1,’14 – Jan, 31,’14 *Benchmarked Against: OEM Advertisers (2013) ‘Run of Site’

Interactive experiences within larger ad spaces can deliver strong CTRs Filmstrip more than 2.2X better than Benchmark *Size of Typical Owners Model MREC Filmstrip CTR: 0.37% Owners Model MREC CTR: 0.17% Source: DFP Benchmark: Conquest Owners Model MREC on KBB.com Model Pricing Page (non-Jaguar) Jan-June 2015 (0.17%)

VIDEO TOOLBAR Generate interest for Porsche using motion within a proven placement Enhanced TOOLBAR featuring video-like animation to draw shoppers’ attention Click launches overlay to view full video, with an opportunity to click to Porsche.com Flexible targeting for general awareness or retention/conquesting Mocks are concept only. Actual design and layout of product is subject to change upon production.

Conquesting is vital to growing Boxster’s pool of considerers Source: Omniture

Opportunities to conquest also exist outside of Boxster’s usual competitors The highest rate of competitive ownership among Boxster shoppers is the BMW 3 Series, which has strong traffic volume Source: Omniture

BMW in particular is perceived as having the closest quality of driving performance Source: KBB Porsche Survey, N=120 Q: Overall, what brand do you feel comes closest to Porsche when it comes to driving performance?

Support Fun and Thrilling media engagements Owners Homepage Takeover 360 Hot Spot MREC

OWNERS HOMEPAGE TAKEOVER Entice potential shoppers at an early influence point with impactful video Exclusive ownership of Owners HP Billboard, Wallpaper and MREC Upon page load, Billboard auto-plays :07 clip of the 718 Boxster to grab Owners’ attention Billboard can then feature multiple videos to view in full Mocks are concept only. Actual design and layout of product is subject to change upon production.

OWNERS HOMEPAGE TAKEOVER Entice potential shoppers at an early influence point with impactful video Auto-play video for :07 in Billboard Billboard then includes multiple messaging opportunities via tabs (similar experience also available on Porsche make page via INTEGRATED BRAND CHANNEL offering*) Clickable wallpaper MREC included 1 3 2 2 3 4 4 1 *Final design of INTEGRATED BRAND CHANNEL would differ slightly due to preset template Mocks are concept only. Actual design and layout of product is subject to change upon production.

KBB.com is the first destination for shoppers returning to the market What’s my car worth? What will my next vehicle be? What should I pay for my next vehicle? KBB.com is the first destination for shoppers returning to the market Returning shoppers are just entering the purchase path and are… Checking their current vehicle value on the Owners Homepage 76% of visits to the Owners Homepage originated from an organic search or direct visit1 Further away from purchase 70% of surveyed visitors to the Owners Homepage indicated they were more than 3 months away from purchase2 1. Kelley Blue Book Web Analytics. Visits to Owners Section for the full year of 2014. 2. KBB.com Combined User Profile 2014

360 HOT SPOT MREC Captivate shoppers with compelling vehicle details in an engaging manner Highly interactive custom unit that allows shoppers to explore 360 degrees of the 718 Boxster’s interior and exterior Shoppers click and drag their mouse to seamlessly explore the vehicle Includes “hot spots” to provide additional info on key features upon hovering Mocks are concept only. Actual design and layout of product is subject to change upon production.

360 HOT SPOT MREC Captivate shoppers with compelling vehicle details in an engaging manner Arrows encourage shoppers to click and drag their mouse to view 360 degrees of the vehicle Hot spots draw attention to key vehicle features Upon hover, additional information or KBB.com quotes about the feature appear 1 3 2 1 2 3 Mocks are concept only. Actual design and layout of product is subject to change upon production.

Use custom solutions to help stabilize perceptions of Porsche’s styling and comfort Exterior styling is slightly trending downward while driving comfort fluctuates Source: KBB BrandWatch

Thank you!