Interactive Agenda Setting Eamonn Molloy, 3rd & 4th November 2005 Cosener’s House Abingdon

Four Types of Interaction 1. Research Saїd Business School University of Oxford 4. Benefaction 2. Teaching 3. Networking

1. Research Project funding Sites of Research / access ‘Users’ of Research’

2. Teaching Case Studies Guest Speakers Projects: D. Phil., MBA, MSc, EMEM www.sbs.ox.ac.uk Exec Ed

3. Networking Oxford Business Alumni Oxford Business Network Oxford Science Enterprise Centre Entrepreneurship Society

4. Benefaction Infrastructure: Buildings, Libraries Research Centres: JMI, Skoll, Clifford Chance and others Chairs: L’Oreal, HSBC, Peter Moores etc

Interactive Agenda Setting : Risks and Benefits Organisation Research 2.Teaching 3. Networking 4. Benefaction Risks -Sponsor led agenda - Disclosure - Theoretical contribution - Relevance -Pedagogical limits to case study approach - Guest lecturers - Student project dilemmas - Loss of focus - Coordination -Communication - misrepresent-ion -Agenda control -Micro-managing - Reputation - Liability Benefits - Sponsorship - Access - Validity - Up-to-date knowledge - Entertaining - Authority - Publicity - Potential Research / teaching connections Access Consultancy - Infrastructure - Long-term resources - Open-agenda

Relationship Management Organisation 1 2 3 4 R B